Making Awareness Mobile

“By leveraging our presence on roadways all over the country, we’re able to raise awareness and reach more people about important causes,” said Webb Estes, president and COO of Estes. “We look forward to seeing the impact of this new program and letting everyone know about the causes and nonprofits that Team Estes supports and believes in.”

Launching with a Longtime Partner

The first charity to benefit from this campaign is a familiar partner to Estes—the American Diabetes Association. Soon, communities nationwide will see trailers wrapped in vibrant designs highlighting the work of this important organization.

Supporting a Range of Important Causes

The American Diabetes Association isn’t the only nonprofit Estes is championing. Over the next year, additional trailers will feature organizations chosen for their meaningful contributions to society. These include:

• Alzheimer’s Association

• American Foundation for Suicide Prevention

• ASPCA

• American Cancer Society

• National Forest Foundation

• Special Olympics

• Active Minds

• Children’s Miracle Network Hospitals

• Operation Homefront

Bringing the Message to Communities Across the U.S.

These eye-catching trailer wraps will appear in markets nationwide, including Estes’ hometown of Richmond, Va. By combining the power of their nationwide reach with a heartfelt mission, Estes is making a difference one mile at a time.

“Open Heart, Open Road”: More Than Just a Slogan

This campaign illustrates Estes’ steadfast belief in giving back to communities and empowering their teams to champion the causes they care about most.

Stay tuned—you just might see one of these inspiring trailers on the road, sparking awareness and action for nonprofits that change lives every day.

Source: The Trucker
Image: Estes

The post Estes Trailers Transform to Shine a Spotlight on Nonprofits appeared first on Truck Drivers USA.

Open Heart, Open Road Initiative

This effort is a part of Estes’ charitable program, Open Heart, Open Road, which focuses on giving back to the community. The program facilitates monetary donations and provides custom trailer decals as part of Estes’ employee-directed giving campaign. Estes emphasized their dedication to supporting organizations, such as the ADA, that create meaningful change in the communities they serve.

“By leveraging our presence on roadways all over the country, we’re able to raise awareness and reach more people about important causes, like diabetes,” said Webb Estes, president and COO of Estes. “We look forward to seeing the impact of this new program and letting everyone know about the causes and nonprofits that Team Estes supports and believes in.”

Raising Awareness Beyond November

Although these wraps debuted during National Diabetes Awareness Month, their mission will extend well beyond November. The trailers, featuring impactful graphics and messaging, will continue to spread awareness for years. Additionally, the trailer wraps include QR codes on the rear doors, allowing anyone who encounters the trailers to learn more about diabetes and participate in the cause.

Partnership with Impact

“American Diabetes Month is the perfect time to roll out this unique way of raising awareness about diabetes. We’re grateful to Estes Express Lines for joining us in the fight to improve the lives of people affected by diabetes — and ultimately to find a cure,” said Rhodes Ritenour, chair of the ADA’s Board of Directors.

About Estes

Headquartered in Richmond, Virginia, Estes Express Lines is North America’s largest privately held freight carrier. With its fleet now championing impactful messaging, Estes continues to show how its charitable work drives meaningful change on and off the road.

Through their ongoing support for nonprofits and innovative awareness programs, Estes Express Lines is demonstrating the power of transportation in making a lasting difference.

Source: Truckers News

Image: Estes Express Lines

The post Estes Partners with the American Diabetes Association to Raise Awareness appeared first on Truck Drivers USA.