The Quincy, Illinois-based company positioned the campaign as both a brand effort and a way to highlight the role vocational trucks play in industries such as skilled trades, utilities, infrastructure, maintenance, and other essential services.

“This is a meaningful moment for our industry and for the people who rely on work trucks every day,” said Bo Knapheide, president and CEO of Knapheide. “For 178 years, our mission has stayed the same: build tools that help America work. America’s Work Truck honors that legacy while clarifying what the modern work truck can and should be for today’s workforce.”

Defining the Modern Work Truck

Knapheide explained that the campaign is designed to do more than promote the company brand. It aims to help drivers, fleet managers, and contractors understand how truck bodies and equipment can be configured to make crews more effective and efficient.

“Workers know trucks but not always how a truck can be built to work the way they do,” said Mandar Dighe, vice president of sales and marketing at Knapheide. “No one has told that story at national scale before. America’s Work Truck is a clear signal for the category and a promise of clarity for customers. It defines who we are, who we’ve always been, and how we support the people behind the work.”

By connecting its history and national reach with the story of skilled trades, Knapheide wants to show how modern work trucks support safe and productive fleet operations.

Growth, Capacity, and Supporting Skilled Trades

The campaign comes as demand for vocational trucks rises and awareness of modern truck capabilities remains uneven. Knapheide continues to scale production, technology, and distribution, working with more than 250 distributor partners nationwide.

The company also notes that more work trucks on U.S. roads carry its name than any other brand, and it links this to nearly two centuries of family ownership.

“Our story is deeply tied to America’s story,” Bo Knapheide said. “We’ve built alongside generations of workers through economic cycles and industry change. America’s Work Truck is our way of honoring the past while preparing for the next era of American work.”

Campaign Rollout and Industry Reach

The Work Truck Week introduction is the first step in a larger, year-long campaign. Knapheide plans to expand the message across industry events, business networks, and cultural platforms starting April 1, with broader awareness efforts continuing throughout 2026.

The campaign reinforces Knapheide’s core values of craftsmanship, reliability, and customer service, showing the company’s commitment to supporting independent contractors and national fleets alike.

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Simple Scan, Instant Results

The system relies on QR tags that come with each TireView LIVE gateway unit. Once paired with a vehicle inside a fleet’s TireView LIVE account, the tag is attached to that unit. From there, drivers and technicians can scan the QR code and immediately view the tire status right in a device browser—no app downloads or account log-ins required.

“Scanning the TireView LIVE Pre-Check QR tag gives drivers and pre-trip inspection personnel real-time tire pressures and temperatures for each tire position, quickly identifying any issues that need attention before they cause delays or in-route maintenance.”

The process is refreshable as well. Simply reloading the browser provides updated tire data without the need for another scan, ensuring crews always have the most current information at hand.

Boosting Pre-Trip Safety and On-Road Efficiency

With Pre-Check, inspections can be performed before a vehicle departs or at any point during the route. This helps fleets spot problems before they escalate, reducing the likelihood of breakdowns that lead to costly downtime.

The feature also supports fleets managing multiple vehicles. Each unit’s tire data appears in a separate browser window, allowing quick comparisons and streamlined monitoring. Registered users can still log into the TireView LIVE mobile app for advanced features if needed.

Lower Costs, Better Service

Unplanned tire issues on the road are one of the most expensive problems fleets face. Repairs at roadside service facilities often come at a premium, not to mention the disruption they cause to delivery schedules and customer satisfaction.

By giving drivers and fleet managers immediate visibility into tire conditions, TireView LIVE Pre-Check helps companies avoid surprise breakdowns and keep vehicles rolling smoothly. It’s a preventative step that pays off in reduced repair costs, better uptime, and improved customer service.

“Unscheduled repairs cost much more than doing maintenance at a preferred service location before deployment. Using TireView LIVE Pre-Check can help prevent these extra costs and boost customer service by providing real-time tire status with a quick scan of the QR tag, with no log-ins or app needed.”

Easy for Current Customers to Implement

P.S.I. has made adoption simple. Existing TireView LIVE customers can request QR tags for any new orders or for units already in service. A step-by-step how-to guide is included to make setup quick and seamless.

With this latest rollout, P.S.I. continues to give fleets smarter, more practical tools to stay safe, efficient, and cost-conscious on the road.

Source: Commercial Carrier Journal

Image Source: Seyed Amir Mohammad Tabatabaee (Unsplash)

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Committed to Smarter, Greener Growth

Chairman and CEO Gary Sasser shared his thoughts on the award: “Responsible growth means doing the right thing for our associates, our customers, and our communities. We are honored by this recognition from Transtex, as it reflects our long-standing commitment to sustainability and innovation. We’ll continue to explore new ways to reduce our environmental footprint and operate more efficiently across our entire network.”

Fuel-Saving Innovation Making a Difference

This award highlights Averitt’s continued use of Transtex’s EDGE Trailer Skirts and EDGE Top Kits—technologies designed to reduce aerodynamic drag, lower fuel use, and cut greenhouse gas emissions.

Real-World Results

Averitt’s investment in sustainable technology is already paying off. So far, the company has:

• Cut 69,322 metric tons of CO2 emissions
• Saved 6,809,672 gallons of diesel fuel

To learn more about how Averitt is working toward a more sustainable future, visit Averitt.com/Sustainability.

Image Source: Averitt
Source: The Trucker

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“When most people hear design, they think of automotive or fashion, not heavy-duty trucks. However, for our team, design plays a critical role in everything from fuel efficiency to driver comfort,” shared Brian Balicki, head of design at Volvo Trucks North America. “With the all-new Volvo VNL, we started with a blank sheet of paper and reimagined the truck from the ground up. The streamlined, wedge-shaped cab and dramatically sloped windshield are not just visually striking, they reduce aerodynamic drag and help deliver up to 10% better fuel efficiency compared to the legacy model. Inside, we transformed the driving environment and sleeper into a space that feels more like a home away from home.”

Cutting-edge redesign and features

Revealed in January 2024, the all-new Volvo VNL represents six years of intensive research and represents a complete rethinking of the long-haul truck. With a nearly 90% redesign from its predecessors, the truck offers enhanced productivity, safety, profitability, and sustainability, addressing the demands of the North American freight transport sector.

The Volvo VNL is visually distinguished by its dynamic lines, aerodynamic efficiency, and innovative wedge-shaped profile. Its curved windshield reduces drag, while the angled front grille, headlights, and intakes enhance both form and function. Volvo described this design as “a significant industry shift” that exemplifies its brand strengths.

Inside the cabin, driver-focused features fuel innovation. An all-new 24-volt electrical system hosts technologies like dynamic displays, a Camera Monitor System, inductive charging, and task/ambient lighting. Comfort is redefined with customizable cab configurations, upgraded materials, and amenities like versatile bunk setups and airline-inspired window shades designed to meet drivers’ needs.

Revolutionizing the driver experience

“The all-new Volvo VNL was designed to change everything for heavy-duty trucks, and we evaluated every detail of the driver experience from selecting materials that provide a premium look and feel to incorporating innovative safety features that help protect drivers in case of an accident,” remarked Peter Voorhoeve, president of Volvo Trucks North America. “Winning this prestigious design award validates the six years of dedication that went into transforming our flagship VNL model. We created a vehicle that not only connects with customers but also delivers exceptional performance and comfort.”

The design innovations are aimed at creating a driver experience that reflects their needs on the road, earning praise from drivers and the broader trucking industry along the way.

About the Red Dot Award

The Red Dot Design Award is a globally celebrated mark of recognition, honoring exceptional design across industries. Originating in Essen, Germany over 70 years ago, it spans 51 categories, including vehicles, electronics, household goods, and more. Winning the Red Dot Award reflects not only design excellence but also innovation and functionality.

The official award announcement will occur on July 8 at the Designers’ Night hosted at the Red Dot Design Museum in Essen.

Volvo Trucks continues to push industry boundaries, setting a new standard for functionality, comfort, and design with the Volvo VNL.

Source: The Trucker
Source: Volvo Trucks

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Mike Roeth, NACFE’s Executive Director, highlights the importance of this phase in the evolution of trucking technology, saying, “The Messy Middle is a time when fleets can choose from a variety of powertrain solutions and other efficiency-enhancing technologies. For this Run, we are featuring tractors powered by diesel, natural gas, batteries, and hydrogen fuel cells. These four powertrain solutions represent currently available options for fleets today.”

The Fleets and Technologies Driving the Run

A total of 13 fleets will be participating in the event, utilizing a mix of advanced powertrains. Here’s an overview of the trucks involved in this groundbreaking demonstration:

• Albert Transport (Laredo, TX): Operating a 2022 Freightliner Cascadia sleeper tractor powered by a Detroit DD15 diesel engine.

• Frito-Lay (Topeka, KS): Using a Volvo VNL sleeper tractor equipped with the Optimus Technologies system running on B99 biodiesel.

• TBA: Deploying a heavy-duty tractor fueled by renewable diesel.

• Mesilla Valley Transportation (Las Cruces, NM): Running an International LT sleeper tractor with a Cummins X15 2027 NOx diesel engine.

• Kleysen Group Ltd. (Edmonton, AB): Operating a Kenworth T680 sleeper tractor featuring a Cummins X15N engine using natural gas.

• UPS (Salt Lake City, UT): Using a Kenworth T680 day cab tractor with a Cummins X15N natural gas engine.

• Wegmans (Rochester, NY): Running a Peterbilt 360 day cab tractor powered by a Cummins X15N natural gas engine.

• 4Gen Logistics (Rialto, CA): Featuring a Volvo VNR day cab electric tractor.

• JoyRide Logistics (Phoenix, AZ): Leveraging a battery-electric Windrose day cab tractor.

• Nevoya (Colton, CA): Operating a battery-electric Freightliner eCascadia day cab tractor.

• Saia (Stockton, CA): Showcasing a battery-electric Tesla Semi day cab tractor.

• Pilot Travel Centers (Bloomington, CA): Utilizing a Hyundai XCIENT hydrogen fuel cell day cab tractor.

• Penske Logistics (Katy, TX): Also operating a Hyundai XCIENT hydrogen fuel cell day cab tractor.

A Collaborative Effort Across the Industry

Taki Darakos, Vice President of Vehicle Maintenance and Fleet Services at PITT OHIO, expresses his enthusiasm for this wide-reaching effort, stating, “PITT OHIO, as well as other fleets I’ve spoken with, are thrilled to have such a wide range of fleets and solutions in this Run. We believe this truly represents the state of long-haul trucking today and by capturing data from these 13 vehicles that we will help the industry see the role these various powertrains play in both return-to-base and over-the-road long-haul trucking.”

Key Details About the Program

The three-week event is scheduled to begin on September 8, with Geotab acting as the official telematics and data partner. Fleet profiles will be featured on the Run on Less website throughout August, while the event will stream live data and insights during September.

The Messy Middle Bootcamp also continues to explore the technologies driving the Messy Middle. On April 8, at 1 p.m. ET, the focus shifted to battery electric vehicles (BEVs), complementing sessions on diesel and natural gas that have already concluded. Discussions on hydrogen fuel cells are set to follow.

Cummins and Shell Take Center Stage

Cummins and Shell proudly sponsor the event as title sponsors, with significant contributions from other event sponsors and supporting sponsors. Roeth expressed his gratitude, noting, “We want to thank our title sponsors, event sponsors, and supporting sponsors for helping fund this Run. We could not do this work without their assistance. We are still seeking additional support, and anyone interested in supporting the Run should contact me at 260-750-0106.”

The diversity of participating fleets and technologies underscores the complex transition underway in the trucking industry. Stay updated on the Run on Less – Messy Middle program and learn how these innovations pave the way towards a more sustainable and efficient transportation future.

Source: The Trucker
Image Source: RunOnLess

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“They’re already buying tires, so by simply changing a brand, they can improve fuel economy and save a tremendous amount of money.”

The Evolution of Low-rolling-resistance (LRR) Tires

Since their debut about two decades ago, low-rolling-resistance tires have significantly advanced in technology. These innovations have resulted in notable benefits, including improved fuel efficiency, reduced greenhouse gas emissions, and greater adoption by fleet operators.

“They’re just making the tires better and better all around,” Bear added, noting that these advancements have fueled their popularity, particularly in specific applications like long-haul trucking.

Practical Applications in the Industry

Although LRR tires dominate certain sectors like over-the-road trucking, their utility is application-dependent. For example, fleets requiring robust traction for off-road or snowy conditions might steer away from LRR tires due to traction concerns.

For long-haul operations, however, these tires are becoming increasingly common. Jim Garrett, product category manager at Michelin North America, explained their effectiveness in highway scenarios, adding, “At lower speed, varying load, starting and stopping or other applications, it becomes more difficult to measure the fuel savings,” he said. While regional and urban applications will still generate savings, it will be less obvious, he added.

Advanced Design and Longevity

Modern LRR tires are far removed from their early iterations, which were criticized for thinner treads, limited life spans, and reduced traction. Mike Roeth, executive director of the North American Council for Freight Efficiency (NACFE), acknowledged the evolution by stating, “Tire designs have become incredibly sophisticated. Goodyear, Michelin, and other leaders have improved traction, wear, and fuel economy through lower rolling resistance.”

Some of today’s LRR tires can last up to 250,000 miles, a significant leap forward compared to earlier models. However, fleets still balancing multiple priorities, such as traction for snowy or wet conditions, may hesitate to adopt LRR tires entirely.

Return on Investment for Fleets

The financial benefit of LRR tires is undeniable. NACFE research highlights that the fuel cost tied to tire rolling resistance is about five times higher than the tire’s initial price. This means switching to LRR tires can offer substantial long-term savings.

Matt Godfrey, president of ABF Freight, shared how his organization has embraced these tires for their 4,200-tractor and 23,000-trailer fleet, explaining, “We make a lot of investments in our fleet each year to replace older units, reduce our carbon footprint, and lower the fleet’s age—including the use of LRR tires.”

Sustainability and Environmental Impact

The environmental benefits of LRR tires align with broader sustainability trends. Many fleets now choose SmartWay-verified tires, a program promoting fuel efficiency and reduced freight transport emissions.

For example, ABF Freight has approximately 60-70% of its fleet operating on LRR tires while integrating SmartWay-certified recaps to amplify its environmental efforts.

Challenges and Future Developments

Though LRR tires have made great strides, there’s room for improvement. The trucking industry seeks extended tire lifespans and tread designs better suited for specific conditions. According to Godfrey, enhancements in tire longevity would help decrease the total number of tires necessary in fleets and minimize labor costs associated with replacements.

“You’d want to see something that wears slower, provides a longer life expectancy, and potentially be capped more frequently at a lower cost,” said Matthew Copot, VP of Fleet Management at Saia Inc.

Experts also note the need for adaptations to accommodate battery-electric trucks, which place unique stress on tires due to higher torque. Roeth emphasized, “Current designs suit diesel trucks, but battery-electric trucks require changes to sustain wear under heavier loads.”

Driving Industry Change

The broader influence of LRR technologies is undeniable. Many features originally designed for LRR tires are now commonplace in other tire categories, pushing the entire industry toward more fuel-efficient designs. Garrett from Michelin anticipates that as fleets refine how they track fuel usage, they’ll naturally continue adopting LRR tires.

“Factors such as GHG regulations, fuel prices, and societal pressure will further drive adoption,” Garrett stated.

A Clear Path Forward

Low-rolling-resistance tires are no longer just a smart option; they are a competitive advantage for fleets looking to reduce expenses, enhance sustainability, and maximize operational efficiency. While their implementation depends on specific trucking applications and conditions, continued advancements offer growing benefits for the industry.

For fleets striving to remain at the forefront, LRR tires represent a critical investment in the present and the future.

Source: Transport Topics

Image Source: Mesilla Valley Transportation Solutions

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The latest updates include automatic software updates through its over-the-air (OTA) update platform and a self-service feature allowing fleets to modify truck parameters directly through Mack Connect.

Simplifying Updates with AutoSend

Nicole Portello, Senior Vice President and Chief Digital Officer for Mack Trucks, likened the new AutoSend update feature to how smartphones handle system updates. AutoSend notifies fleets and drivers via the in-cab Driver-Display Activation when an OTA update becomes available. From there, fleets have up to 28 days to decide when to install the update.

Best of all, AutoSend ensures updates can be performed whenever the truck is parked, without requiring any intervention from drivers, fleet managers, or Mack’s customer care team. “It gives a lot of control and a lot of power back to the fleets,” said Portello, noting that trucks running the latest software experience 22% less unplanned downtime.

Since its launch, Mack’s telematics gateway—standard on all Mack trucks with Mack engines over the past 10 years—has been installed in 200,000 of its Class 8 trucks. Of those, 73,000 trucks are currently subscribed to Mack’s Integrated Uptime bundle, and over 24,000 remote updates have been completed.

Starting in the coming weeks, AutoSend will be a standard feature for customers with trucks equipped with Driver-Display Activation, a digital dashboard interface allowing drivers to review and install updates directly. This feature is available on most Mack-powered trucks built after November 30, 2020, and customers can choose to opt out if desired. According to Portello, fewer than 100 current subscribers have elected to opt out of the program so far.

Self-Serve Vehicle Parameters by Mid-Year

By mid-year, Mack will further streamline operations for its customers with the introduction of self-serve parameter changes through Mack Connect. This new capability will enable motor carriers to independently adjust settings like road speed limits and idle shutdown parameters, as well as create profiles specific to each truck.

Previously, making these types of adjustments required help from Mack’s Uptime Center or a trip to a dealership. Now, fleets can manage these changes themselves, directly within the Mack Connect portal.

As Mack Trucks celebrates 125 years of innovation and leadership, it continues to push boundaries in connectivity and fleet efficiency—proving that it’s not just a giant in history, but also in the future of trucking.

Source: Commercial Carrier Journal

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The show truck, designed to meet the evolving needs of American truckers, is equipped with a unique hybrid powertrain system. It features both a diesel engine and an electric motor, allowing drivers to switch seamlessly between diesel for long hauls and electricity for areas with strict emission regulations.

“Drivers should not have to choose between losing their longtime routes because of changing regulatory environments or losing the truck in which they have already made significant investments,” Gardner said. “American truckers want their trucks to reflect their identity, and our retrofit technology allows them to continue driving the trucks they love while still making a living.”

A Hybrid That Runs Like a Diesel Truck

Unlike fully electric trucks, ReVolt’s hybrid system eliminates the burdens of massive battery weights. The system uses a diesel engine and generator to charge the batteries, which then power the electric drivetrain. What does this mean for truckers?

• Comparable Range: The truck offers almost the same mileage as a traditional diesel truck. On an all-electric mode—with uses like port operations or areas with strict emissions—it provides a range of approximately 100 miles.

• Potent Performance: The hybrid system delivers 670 horsepower and 3,500 lb.-ft. of torque, making the truck as powerful as its diesel-only counterparts.

• Heavy-Haul Capability: With a gross vehicle weight rating (GVWR) of 130,000 pounds, the retrofitted Peterbilt 379 can handle overweight loads with ease.

Cost-Effective and Environmentally Friendly

One of ReVolt’s primary goals is to make hybrid retrofitting an affordable solution for truckers. While final pricing remains under wraps, the company aims to keep costs comparable to those of a routine “million-mile” overhaul. A new electric semi can cost upwards of $500,000, so retrofitting offers a more accessible path to modernization for owner-operators and fleet managers alike.

Fuel efficiency is where the retrofit shines. ReVolt’s system averages at least 12 MPG in targeted applications, generating 40% fuel savings. It also integrates regenerative braking and an efficient range extender to charge batteries, reducing emissions while maximizing operational efficiency.

The retrofit eliminates the need for a separate auxiliary power unit (APU). Drivers can enjoy nearly unlimited heating and cooling in their sleeper cabins without idling, cutting costs further while reducing potential maintenance issues.

A New Era of Efficiency and Sustainability

ReVolt Motors has positioned its diesel-electric hybrid retrofit technology as a cleaner, more reliable, and cost-effective solution for the changing trucking landscape. By offering a 40% reduction in emissions, increased fuel efficiency, and the ability to reduce dependence on diesel fuel, ReVolt’s retrofit helps drivers and fleets stay ahead in an evolving market.

ReVolt’s ability to combine cutting-edge engineering with practical solutions for truckers is reflected through its innovative technology. The system not only supports environmental goals but also preserves the operational reliability and flexibility truckers need.

See It in Action at MATS

ReVolt Motors is excited to engage with industry professionals at MATS. Attendees will have the opportunity to explore the Peterbilt 379 retrofit in person, speak with ReVolt team members, and even schedule a test drive. To arrange a test drive or meeting, email Contact@ReVoltMotors.io.

Source: Overdrive

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From Paper Maps to Real-Time Guidance

Imagine navigating long hauls with only paper maps, handwritten directions, or verbal instructions. These traditional methods were not only time-consuming but also error-prone, often leading to missed turns or long detours.

GPS technology replaced outdated navigation methods with real-time, turn-by-turn directions. Drivers no longer needed to struggle through unknown routes. GPS systems guided trucks directly to their destinations, saving valuable time and improving on-time delivery rates. This shift to digital navigation eliminated guesswork and significantly decreased stress for drivers.

Real-Time Fleet Tracking and Smarter Operations

GPS brought a monumental change in fleet management. Before its adoption, fleet managers depended on radio calls or manual check-ins to track their vehicles, which often led to miscommunications and inefficiencies.

With GPS-enabled tracking, fleet managers gained immediate visibility into their operations. They could monitor the precise location of every truck in real-time, rerouting them to avoid traffic congestion or adverse weather conditions. This level of insight into route planning enhanced delivery efficiency, reduced delays, and improved overall customer satisfaction. Additionally, GPS data allowed companies to evaluate fuel use and optimize routes, leading to better decision-making and reduced operational costs.

Enhanced Safety Monitoring

Safety is a critical concern in trucking, and GPS reshaped how companies approach it. Previously, unsafe driving habits often went unnoticed unless accidents occurred. GPS-enabled systems, however, track more than just location—they monitor speed, braking, and acceleration patterns.

This data allowed fleet managers to identify unsafe behaviors like excessive speeding, harsh braking, or aggressive driving. Proactive training and real-time alerts for dangerous conditions helped enhance driver safety. Additionally, GPS alerts for road hazards, accidents, or sudden weather changes enabled drivers to avoid risky areas, further reducing accidents.

Cutting Fuel Costs Through Optimization

Fuel is one of the trucking industry’s highest operating expenses. Before GPS, inefficient routes and idle times caused unnecessary fuel consumption and increased costs. Managing fuel usage involved a lot of estimation, which was far from precise.

With GPS route optimization, drivers can take the most efficient paths, saving fuel and reducing emissions. GPS tools also minimize idling times, helping companies lower their fuel bills substantially. These improvements not only cut costs but also support sustainability efforts—a win-win for businesses and the environment.

Simplified Compliance with Regulations

Managing driver compliance with regulations, especially Hours of Service (HOS), was a complex task in the past. Fleet managers relied on paper logs and manual record-keeping, which were prone to errors and often led to non-compliance risks.

The integration of GPS into Electronic Logging Devices (ELDs) changed the game. ELDs automate the tracking of driving hours, ensuring compliance with HOS regulations. This automation reduces the administrative burden while minimizing errors and regulatory risks. It’s more than just convenience—it’s a safeguard that protects both companies and drivers from penalties.

Meeting Modern Customer Expectations

The rise of e-commerce has fundamentally reshaped consumer expectations. Customers now demand fast deliveries and real-time shipment updates. For trucking companies, GPS became essential in meeting these demands.

With GPS, businesses can provide accurate delivery estimates and live tracking updates. Customers appreciate knowing exactly where their shipments are and when they will arrive. This transparency enhances customer satisfaction and fosters trust—a vital competitive edge in the fast-paced logistics world.

A Glimpse into the Future of GPS in Trucking

The evolution of GPS isn’t slowing down. Today, GPS technology is being integrated with artificial intelligence (AI) to push its capabilities even further. These AI-driven systems analyze traffic patterns, weather data, and more to create predictive routing solutions that optimize deliveries before drivers even hit the road.

GPS technology has redefined every aspect of the trucking industry. What started as a solution for navigation has morphed into a comprehensive tool for route optimization, safety management, cost reduction, and regulatory compliance. It has enabled trucking companies to operate more efficiently, safely, and profitably than ever before.

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