Love’s recently announced the creation of Love’s Media Group, a new division designed to connect brands with truck drivers in a way no other platform can. The Oklahoma City-based company says this is the first retail media network in the country created specifically for America’s travel stops and the first built to reach professional drivers at scale.

With 662 Love’s locations across 42 states, the company says the new platform will allow advertisers to connect with millions of truckers and travelers who rely on their network every day.

“Love’s Media Group represents an exciting evolution of our commitment to enhancing the customer experience while creating new value for our brand partners,” said Patrick McLean, chief marketing officer of Love’s. “We’re uniquely positioned at the intersection of mobility, loyalty, and commerce. With our nationwide footprint and deep relationships with both professional drivers and travelers on the road, we can offer advertisers something no one else can: direct access to a high-volume, high-intent audience in motion.”

For drivers, this means more of the video content and product information they already see at pumps or inside the store will be integrated into one connected system. Love’s Media Group will combine physical and digital spaces, including fuel pump screens, in-store signage, the Love’s Connect app, and the My Love Rewards program to create a seamless experience for customers and advertisers alike.

While that may sound like just another marketing move, the company says it’s actually about improving engagement with a key audience, the trucking community. For years, truck drivers have been a tough group for advertisers to reach through traditional channels. Love’s is positioning this new platform as a way to bridge that gap while supporting the services and products drivers actually care about.

“Love’s has been serving America’s travelers for more than 60 years, and that trust is the foundation of our media network,” McLean added. “We’re not just offering advertising inventory, we’re providing brands with the opportunity to be part of memorable customer moments and build lasting relationships with audiences that are difficult to reach through traditional channels.”

The new platform is already being tested with select brand partners, focusing on delivering measurable results for companies and relevant experiences for drivers. Whether it’s showcasing new gear, highlighting safety technology, or promoting loyalty rewards, Love’s Media Group aims to give truckers information that feels timely and useful, not just promotional.

For professional drivers, this move could mean better awareness of the products and services designed for life on the road and another reminder that Love’s continues to evolve to meet the needs of the people who keep freight moving.

Image Source: Love’s Travel Stops

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“Reaching the 100000th Model 567 milestone is a major achievement, and we’re proud to recognize WM as the recipient of this special truck,” said Jake Montero, Peterbilt general manager and PACCAR vice president. “WMs’ trust in Peterbilt highlights our ability to deliver tailored solutions that meet the unique business needs of our customers.”

For those in trucking, the Model 567 has become a familiar sight, especially in heavy-duty and refuse operations where durability, uptime, and operator comfort are everything. WM has relied on Peterbilt trucks for years to keep its fleet moving, trusting in their performance and reliability day after day.

According to Peterbilt, “The Model 567 is a versatile vehicle designed for robust heavy and severe duty configurations. It offers maximum durability, fuel efficiency, and uptime for all applications, including refuse.”

That kind of versatility is why so many fleets and drivers value this model. Whether it’s hauling waste through tight city routes or tackling rough construction terrain, the 567 has built its name on consistency and strength.

Todd Poste, vice president of supply chain and chief procurement officer at WM, underscored the relationship between the companies. “We’re honored to accept the 100000th Peterbilt Model 567. Our partnership with Peterbilt and Rush Refuse Systems has been instrumental in helping us deliver on our mission of environmental responsibility and operational excellence. We look forward to continuing this relationship as we drive toward a more sustainable future.”

Rush Refuse Systems, which has worked closely with both WM and Peterbilt, also marked the event as a milestone for the industry. “Delivering the 100000th Peterbilt Model 567 is a tremendous milestone, and we are honored to share it with WM, one of our most valued and long-term customers,” said Rusty Rush, chairman, CEO, and president of Rush Enterprises. “As the market share leaders in the Refuse industry, Peterbilt and Rush Enterprises are proud of our partnership that drives innovation and provides total solutions for customers like WM who lead the way in the industry.”

For truck drivers, these milestones are more than corporate announcements; they represent the craftsmanship and reliability that keep fleets on the road and drivers on schedule. Every mile logged in a Model 567 stands as proof of how a truck built for performance and comfort supports the people doing the real work.

As Peterbilt’s Montero added, “The 100000th Model 567 delivery reflects manufacturing excellence and a legacy of class and outstanding performance Peterbilt is known for.”

The company recently reached another milestone by producing its first Model 567 in Canada for Environmental 360 Solutions, further evidence that this model continues to expand its reach in industries that rely on toughness and precision every single day.

Image Source: Peterbilt
Source: The Trucker

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