On June 24, about 50 children participated in the event, including local Girl Scout troops and the children of AIM employees. Attendees explored multiple aspects of trucking careers through WIT’s WITney Educational Trailer, which provided an interactive experience and a driving simulator to test basic truck operation skills.

“This event was truly a framework for success,” said Jenny Fall, WIT’s director of driver engagement. “Since planning began, the coordinators were full of energy and excitement about sharing careers in trucking with the young people in their community. By opening the program to not only the Girl Scouts but also the children of employees of AIM Transportation, so many others got to experience the activities and try out the driving simulator, testing their skills on the road. I always enjoy seeing the reaction from the kids as they start thinking that trucking might be a pretty cool thing to be a part of.”

Fall emphasized that AIM Transportation Solutions played a key role in making the event possible by hosting it at their headquarters. AIM, a full-service truck leasing company with operations across 16 states in the U.S., provided support and resources to help make the program engaging and educational.

“Aim is constantly seeking new ways to educate the next generation about the exciting opportunities within the trucking industry and the trades overall,” said Trisha Mosser, AIM Transportation’s business development manager and event coordinator. “My primary goal was to present information to my Girl Scout Troop to help them see trucking as a real, rewarding career path. What started as a small initiative quickly grew with the involvement of Aim employees and their children. Now, we have an entire group of young people inspired by how fun and empowering it can be to get behind the wheel of a truck. Mission accomplished!”

WIT has a long-standing relationship with the Girl Scouts of America. According to Fall, the association regularly partners with local councils to host educational events where girls can learn about the trucking industry and earn a WIT patch. These Girl Scout Patch Program events typically feature hands-on activities, interactive learning in the WITney Trailer, and opportunities to hear from women leaders in trucking.

Jenny Fall, WIT’s director of driver engagement, guides a young girl through the driving simulation inside the WITney trailer during the June 24 event. (Source: Women In Trucking)

The program emphasizes not only the career opportunities available in the industry but also the importance of safety around large vehicles. Since the first event in October 2014, more than 1,500 girls across the U.S. and Canada have participated and earned their WIT patches, gaining firsthand insight into the possibilities within the trucking field.

Image Source: Women In Trucking
Source: The Trucker, Women In Trucking

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The special career day invited local children, including a Girl Scout troop and employees’ families, to get a firsthand look at what life is really like behind the wheel. From climbing into the cab of a semi to test-driving a high-tech simulator, the experience blended fun with future-focused learning.

Kids explored sleeper berths, played with balloon-powered trucks, and raced through hands-on craft activities. But at the heart of it all was a powerful message: trucking is a path worth exploring—and it’s never too early to be curious about where it can take you.

“We wanted to open kids’ eyes to career paths they might not hear about in school,” said Jessica Bochy-Deane, Aim’s Vice President of Marketing. “College is a great path for many, but it’s not the only one. Skilled trades like trucking offer fulfilling, stable careers right here in their communities. This was about expanding horizons and sparking curiosity.”

One of the biggest hits of the day was the WITney simulator trailer from the Women In Trucking Association. The immersive driving experience lets kids safely navigate turns, braking, and other road challenges behind a virtual wheel, offering a realistic taste of what truck driving involves.

Getting WITney to Girard took some real-life trucking hustle. Amanda DeMartinis, Aim’s Assistant Safety Director and a former driver, personally hauled the simulator up from Tennessee to make sure the kids got the full experience.

“It’s not always about a four-year degree,” said DeMartinis. “Trucking gave me a career I’m proud of — full of independence, new places, and challenges that built my confidence. I want kids to know there are many ways to succeed.”

Throughout the day, Aim team members—from dispatch to operations—shared their own paths into the industry, helping kids (and their parents) understand just how many different opportunities exist beyond the driver’s seat.

Jenny Fall, Director of Driver Engagement and Women in Trucking at Aim, joined DeMartinis in helping kids navigate the simulator and learn about life on the road. For the young girls in attendance, the impact was especially significant.

“A lot of girls just aren’t exposed to trucking as a career path,” said Trisha Mossor, Aim’s Business Development Manager and leader of the visiting Girl Scout troop. “Events like this help them see it’s a real option, and one they can be excited about.”

Scott Fleming, Aim’s President, reinforced the bigger vision behind the event. “Trucking is built on hard work, determination, and opportunity,” he said. “It doesn’t matter where you start—if you bring the right attitude, you can go far in this industry. Showing kids that message early, in a hands-on and fun way, is how we help build the future.”

Before heading home, each child received a custom Women In Trucking Girl Scout patch—a small keepsake with big meaning, marking what may be their first step toward a career that moves the world.

Image Source: Aim Transportation Solutions
Source: Truckers News

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