The event saw participation from representatives of Kenworth, a division of CSM Companies, and J&R Schugel. To further acknowledge the service of military veterans, J&R Schugel adorned their new T680 with a unique wrap dedicated to DAV.

Courtney Antonsen, J&R Schugel’s human resources director, expressed: “It’s a privilege to collaborate with Disabled American Veterans in honoring those who have sacrificed so much for our freedom. Our uniquely wrapped Kenworth T680 truck will proudly journey across the country, symbolizing our appreciation and dedication to supporting veterans and their families. We also extend our gratitude to CSM Companies for their generous $25,000 donation, which will directly fund vital services for veterans.”

The Wisconsin Kenworth dealer presented an additional $25,000 check to DAV on behalf of J&R Schugel, reinforcing the company’s commitment to community and support for veterans.

Established in 1974 by founding members Jerry, Rich, and Harold Schugel, J&R Schugel has always operated with a customer, employee, and community-first philosophy. The company is known for wrapping their Kenworth trucks with themes to promote awareness for various causes, from supporting veterans to raising awareness about health issues like breast cancer, mental health, and autism.

Kevin Haygood, Kenworth’s assistant general manager for sales and marketing, praised J&R Schugel saying, “J&R Schugel has been a great customer for years, and we’re proud of all their efforts to partner with charity organizations and bring awareness to important causes throughout the country and in their local community.”

J&R Schugel runs over 700 trucks, the majority being the latest Kenworth T680 models with modern features designed for driver comfort. “All of our trucks are currently 2021 models or newer,” Antonsen noted. “The new interior features and technology, such as the digital display and sharper exterior design of the truck, are what stand out to our drivers. They spend most of their day in their trucks, and we believe providing them with new, premium equipment helps with overall job satisfaction.”

The company stays up-to-date with a three-year truck trade-in cycle, ensuring their equipment is top-notch and minimizes downtime for drivers. The latest Kenworth T680 model, introduced in 2021, continues to be a popular choice within their fleet.

Source: The Trucker

Image: J&R Schugel

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To mark this milestone, J&R Schugel is unveiling a special 53-foot utility trailer that beautifully showcases the company’s rich history, growth, and achievements over the past five decades. The trailer, adorned with a vibrant design, features iconic moments, images, and milestones that tell the story of J&R Schugel—from its humble beginnings to becoming a key player in the transportation industry.

“Reaching 50 years in business is a testament to the dedication of our drivers, employees, and loyal customers,” said Rick Schugel, CEO at J&R Schugel. “This utility trailer is not just a symbol of our history, but also a tribute to everyone who has been part of our journey. We’re thrilled to share our story and our passion for the trucking industry with the nation.”

Since its founding, J&R Schugel has been committed to safety, innovation, and a driver-first philosophy. The company’s growth has been fueled by a focus on building a culture where employees are valued and supported, which has led to long-standing relationships within the industry and a dedicated team that keeps America moving.

“This 50-year milestone is not just about looking back, but also about looking forward,” added Rick Schugel. “We are excited about the future, continuing our commitment to delivering excellence in transportation and providing our employees with the best opportunities.”

The 53-foot utility trailer will travel across the country, providing a moving tribute to J&R Schugel’s 50-year journey. As it travels the roads of America, the trailer will serve as a symbol of the company’s legacy and its promise for the future—delivering with pride, passion, and purpose.

About J&R Schugel: Founded in 1974, J&R Schugel is a premier transportation and logistics carrier based in New Ulm, Minn. with operations across the United States. Specializing in truckload transportation, J&R Schugel is known for its commitment to safety, quality service, and building strong relationships with customers and drivers alike.

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The military-themed wrapped Kenworth T680 truck serves as a rolling tribute to veterans, bringing awareness to their needs and recognizing their contributions across the country. Through this partnership, J&R Schugel aims to support DAV’s mission to empower veterans to lead high-quality lives with respect and dignity.

“We at J&R Schugel are honored to partner with DAV to recognize those who have given so much to protect our freedoms,” said Courtney Antonsen, Human Resources Director at J&R Schugel. “Our specially-wrapped Kenworth T680 truck will proudly travel across the nation, showcasing our gratitude and commitment to supporting veterans and their families. We also want to thank Wisconsin Kenworth for their generous donation, which will go directly toward providing essential services for veterans.”

The donation from Wisconsin Kenworth will aid in DAV’s work providing a range of free services to veterans, including transportation to VA medical appointments, assistance with benefits claims, and employment resources.

The wrapped truck will be integrated into J&R Schugel’s fleet, making appearances at industry events, veteran-focused initiatives, and on the open road, where it will remind drivers and communities of the sacrifices made by veterans and the ongoing need to support them.

About J&R Schugel
J&R Schugel is a 100% employee-owned transportation company based in New Ulm, Minn. Celebrating 50 years in business, J&R Schugel provides reliable transportation and logistic services across the United States, prioritizing safety, customer satisfaction, and employee well-being.

About DAV
DAV empowers veterans to lead high-quality lives with respect and dignity. It is dedicated to a single purpose: keeping our promise to America’s veterans. DAV does this by ensuring that veterans and their families can access the full range of benefits available to them, fighting for the interests of America’s injured heroes on Capitol Hill, providing employment resources to veterans and their families, and educating the public about the great sacrifices and needs of veterans transitioning back to civilian life. DAV, a nonprofit organization with nearly 1 million members, was founded in 1920 and chartered by the U.S. Congress in 1932. Learn more at DAV.org

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