Croke’s involvement began with a personal tribute. He placed a custom fifth wheel cover on his Peterbilt in honor of a close friend who served in the Vietnam War. What started as a quiet nod to a friend soon opened the door to a nationwide effort that brings the trucking industry together each year to honor fallen military service members.

“He’s my best friend in Australia, a trucker, and he always wanted to come to America and drive Peterbilts with me,” Croke said.

Originally from New South Wales, Australia, Croke now serves as a principal analyst for DAT Freight and Analytics. His professional path, however, started far from spreadsheets and market reports. He learned the trade behind the wheel, hauling freight for his family’s trucking company in Australia’s Outback.

That lifelong passion for driving never faded. His 2003 Peterbilt 379, known throughout the industry as “The Grumpy Pete,” regularly appears at major truck shows and industry events across the United States.

A Radio Interview That Changed Everything

Croke’s introduction to Wreaths Across America came unexpectedly during the Mid America Trucking Show in Louisville, Kentucky. While showcasing his truck, he joined Radio Nemo as a guest. During the same broadcast, Courtney George, director of transportation and industry relations for Wreaths Across America, explained the organization’s mission.

“As Courtney was explaining what the organization does, I thought, ‘What a wonderful concept — they put wreaths on the headstones of all of the fallen heroes at Arlington,’” Croke said.

The story behind the organization captured his attention. What began years ago when a wreathmaker placed 5,000 excess wreaths on military graves had grown into a massive national effort powered largely by volunteer truck drivers.

“So, with my Vietnam War connection friend from Australia represented on the back of my truck, I went to Arlington last year just to see what this was about,” he shared. “I watched all the trucks wrapped with pictures of fallen heroes — and then I saw all the fleet trucks wrapped in military colors and themes that were driven by veterans.”

For Croke, the experience revealed how deeply the mission resonates within the trucking community.

“It’s a very moving experience to be part of (the WAA mission). Some drivers spend a week’s vacation (participating) just to connect with all of their buddies,” he said, noting that many drivers involved are veterans themselves. “And even those who never served in the military have found a common bond through delivering the wreaths.”

Seeing the Mission at Its Starting Point

In 2025, Croke had the opportunity to witness Wreaths Across America from its origin point in Columbia Falls, Maine. There, wreaths are produced, organized, and dispatched to destinations across North America and beyond.

The scale of the operation left a lasting impression.

“I was just blown away by the scale of the operation — from the thousands of acres of balsam trees to the hundreds of workers … to the cook team that serves three meals a day in the driver’s lounge, and the dispatch process,” he said.

The setup, he explained, mirrors the logistics operations drivers know well.

“It’s like a combination of a truck stop and a truck terminal. They have everything there,” he said. “It was amazing to watch this process of trucks in and out: The trucks come in and drive around the building; then the drivers come in, sit down, have coffee and food.”

Despite the constant movement, nothing is left to chance. Pickup times are scheduled, loads are prepped, and trucks move through the facility from early morning until midnight until every wreath is on its way.

“I watched this Wednesday, Thursday, Friday, and Saturday (leading up to the truck convoy from Maine to Arlington), and it was this amazing process of trucks in and out,” he said. “It’s cold. It was down to 2 degrees one night.”

The Honor Fleet and the Communities Along the Way

Among the many drivers who volunteer to transport wreaths, being selected for the honor fleet traveling to Arlington National Cemetery carries special meaning.

As the convoy makes its way south, communities along the route gather to show their support. Schools, families, and veterans line the roads, often in freezing temperatures, waving flags and cheering as the trucks pass.

“To see each of the communities that get involved in this — that’s something I never really appreciated, (seeing) the schoolkids out in the cold, waiting for the trucks to pull in and waving their flags,” Croke said.

The shared purpose creates bonds that last well beyond the event.

“The best part is the connections I’ve been able to make with this network of truckers; it’s just a wonderful group of people,” he said. “I’ve become pretty good friends with a bunch of these guys. You could see how they become lifelong connections with this network of truckers.”

A Moment That Put Everything Into Perspective

One interaction during the 2025 event stood out above all others. While at the Wreaths Across America facility, Croke met a couple participating in the honor fleet in memory of their son, Staff Sergeant James C. Shepard. Shepard had served in the Marine Corps for more than ten years before taking his own life.

“In the driver’s lounge (at WAA), you can make your own wreaths,” Croke said. He watched as the parents personally assembled the wreath that would be placed on their son’s grave. “I don’t know if I can adequately put into words what something like that means.”

Closing the Mission at Arlington

Croke’s 2025 Wreaths Across America experience concluded on December 13, National Wreaths Across America Day, at Arlington National Cemetery. There, he served as a radio host as wreaths were placed in remembrance of fallen service members.

For truck drivers and industry leaders alike, his story highlights the role trucking plays beyond commerce. It is a reminder of how the industry can come together to move something far more meaningful than freight.

To learn more about Wreaths Across America or find out how to get involved, visit wreathsacrossamerica.org.

Image Source: Dean Croke (left) captures a visit with Dave Nemo, host of RadioNemo.com, and Martin Garsee, director of transportation training at Houston Community College, during Wreaths Across America 2025. (Photo courtesy of Dean Croke)

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Celebrating Veteran Drivers

Organized by Kenworth, FASTPORT, and the U.S. Chamber of Commerce Foundation’s Hiring Our Heroes initiative, this program aims to highlight America’s top rookie military veteran driver. For 10 years, Kenworth has supported the program by offering an impressive grand prize. This year, the winner will take home a Kenworth T680, complete with a 76-inch sleeper and the PACCAR Powertrain, featuring the PACCAR MX-13 engine, PACCAR TX-12 automated transmission, and PACCAR DX-40 tandem rear axles.

Eligibility Requirements

To qualify for this prestigious award, nominees must meet the following criteria:

• Be a legal resident of the continental U.S. and a military veteran or current/former member of the National Guard or Reserves.
• Graduated from a PTDI-certified, NAPFTDS, or CVTA member driver training school with a valid CDL.
• Have been hired as a CDL driver by any for-hire carrier or private fleet committed to hiring veterans after January 1, 2024.

Key Dates

• Semi-Finalists Announcement: August 4
• Finalists’ Experience: Finalists will visit Columbus, Ohio, where they will tour the National Veterans Memorial and Museum, attend a reception, and visit the Kenworth Chillicothe manufacturing plant.
• Public Voting: November 1 to 11
• Winner Announcement: December 12 at the U.S. Chamber of Commerce in Washington, D.C.

The winner of this nationwide search will drive home in a fully equipped Kenworth T680.

To learn more about the full nomination criteria and access the nomination forms, visit the Transition Trucking Driving for Excellence website. Additional details are also available on the websites of FASTPORT and Hiring Our Heroes. Now is the perfect opportunity to honor a veteran trucker who exemplifies excellence!

Source: Truckers News
Image Source: Kenworth

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The Transition Trucking award, made possible through a collaboration between Fastport, Kenworth, and the U.S. Chamber of Commerce Foundation’s Hiring Our Heroes initiative, honors military veterans who have taken the important step of transitioning into careers within the trucking industry.

Brad Bentley, Fastport president, highlighted the significance of the program, stating, “The transportation industry not only embraces a veteran-ready ethos but actively integrates the invaluable skills and experiences our service members bring. We are thrilled to return to the Mid-America Trucking Show with this year’s Transition Trucking: Driving for Excellence grand prize – the Kenworth T680, a symbol of innovation and opportunity. Participating in the largest gathering of heavy-duty trucking professionals offers an unparalleled platform to honor our veterans and inspire new talent from the military community to join our ranks.”

Nominations Are Now Open

Nominations for this year’s Transition Trucking award are officially open. The deadline for submitting applications is set for June 20, providing nominators with several months to recognize exceptional veteran drivers who embody excellence in the industry.

Kyle Kimball, Kenworth’s director of marketing, expressed Kenworth’s dedication, saying, “Kenworth is honored to participate in this life-changing initiative for the tenth consecutive year, and we look forward to awarding our flagship T680 to a deserving military veteran at the end of this year.”

More Than Just the Grand Prize

While the spotlight shines on the T680 grand prize, finalists for the award will also receive significant rewards. Last year, the second-place finisher received $10,000, and the two other finalists each received $5,000.

Public Voting and Award Announcement

The public can play a role in November by voting for their favorite finalist. Afterward, a panel of judges will evaluate the candidates according to the official Transition Trucking award guidelines. The grand-prize winner will be revealed on December 12 at the U.S. Chamber of Commerce in Washington, D.C.

Honoring Veterans in Transportation

“The transportation industry is a natural fit for veterans looking to continue a purpose-driven career that leverages the critical skill sets, specialized training, and leadership gained during military service – all highly coveted attributes that make them a strategic asset,” said Eric Eversole, vice president of the U.S. Chamber of Commerce and president of Hiring Our Heroes. “Hiring Our Heroes is proud to partner with Fastport and Kenworth for the tenth year to help service members successfully transition into the commercial trucking industry.”

Source: Land Line

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A Meaningful Mission for Military Veterans

For Schneider associates with military backgrounds, taking part in Wreaths Across America carries profound significance. Among this year’s participants is Patrice Cook, a U.S. Army veteran and one of Schneider’s esteemed Ride of Pride drivers. Cook had the honor of joining the prestigious Escort to Arlington, a convoy that began its east coast route on December 7 and concluded at Arlington National Cemetery on December 14 for Wreaths Across America Day.

“Each year, participating in this event is a profound honor,” Cook said. “Bringing wreaths to national cemeteries to honor those who have sacrificed their lives is deeply moving. Being part of the Escort to Arlington and witnessing the support and patriotism of onlookers along the route is incredibly heartwarming. At each stop, we meet people who share their stories and express their gratitude. It’s a reminder of the impact and importance of our mission, and it fills me with pride and humility to be part of such a meaningful tradition.”

A Responsibility to Give Back

Schneider has embedded the values of community responsibility and service in its operations. With 13% of its associates having military experience, the company provides meaningful opportunities for employees to give back. Since 2008, Schneider drivers have participated in WAA by delivering wreaths that commemorate the sacrifices of fallen service members. The company promotes active involvement in communities where its associates live and work, reflecting its core value of operating responsibly.

This year, the WAA theme, “Live with Purpose,” has resonated strongly with Schneider’s associates, who shared how this message inspires their work.

What “Live with Purpose” Means to Schneider Drivers

Patrice Cook stated, “‘Live with Purpose’ means making a positive impact on our future. As a Ride of Pride driver, I support my fellow veterans by attending events at care homes, hospitals, and other locations that offer support.”

Similarly, Jeff Waggoner, a U.S. Army veteran and Ride of Pride driver since 2022, noted, “To me, ‘Live with Purpose’ is about doing what you enjoy and finding fulfillment. Driving the Ride of Pride truck honors those who have served, and it’s rewarding to help other veterans. WAA isn’t just for veterans or drivers; anyone can contribute by volunteering, setting out wreaths, or donating.”

Bobby Brown, a U.S. Army veteran and Schneider employee for over 33 years, shared, “When I hear ‘Live with Purpose,’ I think of ‘Drive with Purpose’—what I do every day at Schneider. This route is especially important to me, having served in the Army and with many family members in the military. If there’s one load to do in a year, it’s this one.”

Doug Huber, a U.S. Marine Corps veteran and Schneider Van Truckload driver, added, “Remembrance is so important to honor fallen or missing veterans and also for all those who are currently serving in our military. I am proud to be part of WAA to do that. Additionally, ‘Live with Purpose’ means to me to reach out to those with a frown and brighten their day somehow, each and every day.”

Honoring and Remembering Through Action

Wreaths Across America began over 30 years ago and has grown into a year-long initiative focused on remembrance, honor, and teaching the values of freedom and sacrifice. Schneider has played an integral role in advancing this mission, consistently showcasing its dedication to operating responsibly and honoring those who served our country.

Source: The Trucker

Image: Schneider

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The event saw participation from representatives of Kenworth, a division of CSM Companies, and J&R Schugel. To further acknowledge the service of military veterans, J&R Schugel adorned their new T680 with a unique wrap dedicated to DAV.

Courtney Antonsen, J&R Schugel’s human resources director, expressed: “It’s a privilege to collaborate with Disabled American Veterans in honoring those who have sacrificed so much for our freedom. Our uniquely wrapped Kenworth T680 truck will proudly journey across the country, symbolizing our appreciation and dedication to supporting veterans and their families. We also extend our gratitude to CSM Companies for their generous $25,000 donation, which will directly fund vital services for veterans.”

The Wisconsin Kenworth dealer presented an additional $25,000 check to DAV on behalf of J&R Schugel, reinforcing the company’s commitment to community and support for veterans.

Established in 1974 by founding members Jerry, Rich, and Harold Schugel, J&R Schugel has always operated with a customer, employee, and community-first philosophy. The company is known for wrapping their Kenworth trucks with themes to promote awareness for various causes, from supporting veterans to raising awareness about health issues like breast cancer, mental health, and autism.

Kevin Haygood, Kenworth’s assistant general manager for sales and marketing, praised J&R Schugel saying, “J&R Schugel has been a great customer for years, and we’re proud of all their efforts to partner with charity organizations and bring awareness to important causes throughout the country and in their local community.”

J&R Schugel runs over 700 trucks, the majority being the latest Kenworth T680 models with modern features designed for driver comfort. “All of our trucks are currently 2021 models or newer,” Antonsen noted. “The new interior features and technology, such as the digital display and sharper exterior design of the truck, are what stand out to our drivers. They spend most of their day in their trucks, and we believe providing them with new, premium equipment helps with overall job satisfaction.”

The company stays up-to-date with a three-year truck trade-in cycle, ensuring their equipment is top-notch and minimizes downtime for drivers. The latest Kenworth T680 model, introduced in 2021, continues to be a popular choice within their fleet.

Source: The Trucker

Image: J&R Schugel

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Finding a Home at NFI

Amy M.’s experience at NFI, especially in the finance department, has been profoundly enriched by the company’s respect and tribute to U.S. armed forces veterans.

“I was born in Arizona, but I would say I’m from New Jersey,” she shared with The Trucker. “I’ve lived all over everywhere from Arizona to Florida to Tennessee to Indiana. I was a military brat, since my dad was in the Army.”

Amy’s connection to the military runs deep, with relatives serving in the Navy and her grandfather and husband in the Air Force.

“There was a lot of moving. Our first seven years of marriage, we moved 13 times,” she mentioned. “Once he received his honorable discharge from the military, we settled down.”

Despite being unable to serve due to health reasons, Amy charted a different course that began with a childhood fascination for mechanics.

“I worked as a mechanic as a kid, and I worked for a fleet management company for years,” she explained.

Her path led her to NFI five years ago, where she shifted from mechanics to compliance, and then into finance.

Supporting Veterans through Engagement

“At NFI, my passion for helping veterans led me to help create the Veteran Advisory Council, which evolved into the Veteran Engagement Team, or VET,” Amy said.

This team serves as a dedicated resource for veterans, featuring a portal with transportation apprenticeships and special observance days for veterans.

The initiative organizes events year-round and offers a veteran resource page with valuable information on mental health, relationships, financial management, and more.

“We’ve also developed cards with inscribed messages and QR codes linking directly to our resource page,” Amy noted. “Veterans can have instant access to these resources anytime.”

Ongoing Veteran Support Initiatives

NFI also conducts an annual donation drive, a part of their comprehensive support for veterans dealing with various challenges, including PTSD and financial management.

“We’re there for them, regardless of when they served,” Amy commented.

NFI colleague and Marine Corps veteran Dustin S. shares Amy’s gratitude. “NFI’s veterans initiatives hit especially close to home for me,” he said.

“My stepson is currently active-duty Navy in Groton, Connecticut, and my other stepson is stationed in Jordan with the Air Force,” Dustin disclosed.

The 2023 donation drive saw nearly 100 gifts purchased via Amazon. Already in 2024, contributions have soared to 140 since launch. For participation details, click here.

Recognizing Sacrifice and Service

The emphasis NFI places on valuing both its employees and military service reflects a genuine walk, not just talk, regarding commitments.

“When I decided to make a career change, valuing employee and community support was crucial,” Amy mentioned. Partnering with Hiring Our Heroes and the Department of Defense Skillbridge program, NFI continues to explore opportunities benefiting veterans.

“It’s the least we can do for the sacrifices they’ve made,” Amy asserted.

“Veterans are why we can sleep soundly,” Dustin stated. “It’s vital to show our appreciation for their decision to defend our nation.”

Source: The Trucker

Image: NFI

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Hosted by the U.S. Chamber of Commerce Foundation’s Hiring Our Heroes program, alongside Kenworth Truck Company and Fastport, this award shines a spotlight on the unique skills and dedication veterans bring to the field. Voting is open until Veterans Day, Nov. 11, giving you a chance to support your top choice among these dedicated rookie military drivers.

According to a recent announcement, the selection process includes a rigorous nomination, thorough review by a panel, and a public voting phase to identify America’s standout rookie veteran driver. The winner will be revealed at a special ceremony on Dec. 13 at the U.S. Chamber of Commerce in Washington, D.C. This year’s grand prize is the cutting-edge Kenworth T680 with a 76-inch sleeper, PACCAR Powertrain, and premium components. The runner-up receives $10,000, and the remaining finalists each earn $5,000.

You can cast your vote on the Transition Trucking website (https://transitiontrucking.org/vote/), where you’ll find videos introducing each finalist. Your vote plays a significant role in helping the selection committee choose this year’s award recipient.

Meet the 2024 Finalists:

• Douglas Couch, U.S. Navy (E-5), Roehl Transport, Inc.
  Douglas served aboard the USS Nimitz CVN 68 as a Culinary Specialist 2nd Class from 2012-2016, overseeing a team that fed over 5,000 personnel. Since switching to trucking, he has driven more than 150,000 miles with an unwavering commitment to safety.
• Shawn Haley, U.S. Marine Corps (E-4), Veriha Trucking LLC
  Serving from 1987 to 1991, Shawn provided security for Presidents Reagan and Bush. After running a successful business for two decades, he took on the challenge of becoming a regional truck driver, enjoying the sights of the country.
• Billy Taylor, U.S. Coast Guard (E-7), Werner Enterprises
  From Port Security to drug interdiction, Billy’s 20-year Coast Guard career was diverse. Since retiring, he drives for Werner Enterprises, contributing to the Anheuser-Busch account in Ohio, bringing the same dedication to his new role.
• Cory Troxell, U.S. Army (E-7), Stevens Transport
  Born into a legacy of military service, Cory joined the Army in 2004. Despite being severely injured in 2009, he continued to serve until his retirement in 2024. Following his family’s path, he now excels as a truck driver.

For more information, visit https://transitiontrucking.org/. Celebrate these outstanding veterans by casting your vote and supporting their journeys in the trucking industry.

Source: The Trucker

Image: Transition Trucking

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This latest tribute is driven by Charles Wright, a proud Navy veteran who has been part of the Hirschbach team for over seven years. This special truck marks the company’s first-ever design that specifically honors Navy veterans, adding to their collection of five distinct military-themed vehicles.

Wright’s personalized design pays tribute to his experiences during the First Gulf War, including the Desert Shield and Desert Storm missions. The truck features significant symbols that resonate deeply with him and his fellow service members, as well as those who have made the ultimate sacrifice for their nation.

This weekend, Wright will be celebrated as a Diamond Best of the Best driver for his exemplary record of over three years of safe driving and outstanding performance.

Based in Dubuque, Iowa, Hirschbach employs 3,600 drivers and specializes in temperature-controlled, dedicated, over-the-road, expedited, and entertainment logistics services.

Source: Truckers News

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Meet the 2024 Finalists:

Douglas Couch – Former U.S. Navy (E-5), now with Roehl Transport, Inc., has traveled over 150,000 miles showcasing a profound commitment to safety.

Brian Ferguson – With extensive service in the U.S. Army and National Guard (E-7), Brian brings a wealth of experience and a passion for flatbed driving to Melton Truck Lines.

Shawn Haley – Former Marine Corps (E-4), now a regional driver with Veriha Trucking LLC, has a background in security for presidential figures and two decades of successful entrepreneurship.

Billy Taylor – Retired Chief Petty Officer (E-7) of the U.S. Coast Guard, Billy has a diverse background in defense and recruitment, now driving for Werner Enterprises.

Cory Troxell – A decorated U.S. Army veteran (E-7) wounded in action, Cory has now embarked on a rewarding career with Stevens Transport.

Recent events celebrated ten semi-finalists in Ohio, with visits to the National Veterans Memorial and Museum and Kenworth’s manufacturing plant. Engaging experiences included a spot on the Road Dog Trucking Radio and an exclusive Kenworth facility tour.

The ultimate prize this year is a cutting-edge Kenworth T680 truck, fully equipped with advanced technology, while additional cash prizes are reserved for other top contenders.

“These finalists exemplify how skills developed in the military seamlessly transfer to successful careers in trucking. Their dedication and resilience continue to play a critical role in keeping America’s supply chain strong,” remarked Eric Eversole, Vice President of the U.S. Chamber of Commerce and President of Hiring Our Heroes.

Fastport President, Brad Bentley, highlighted, “Our semi-finalists represent the best of what a Veteran-Ready trucking industry looks like. These individuals have successfully transitioned from military service to driving careers, and their stories inspire others to follow suit.”

The contest shines as a hopeful path for veteran drivers, with public voting open from Nov. 1 to Veterans Day, Nov. 11. On Dec. 13, during a special ceremony at the U.S. Chamber of Commerce in Washington, D.C., the winner of this esteemed award will be revealed.

remarkable achievements of America’s standout rookie veteran truck drivers.

Source: Truckers News

Image: Transition Trucking

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The newly passed Veteran Improvement Commercial Driver License Act of 2023, which gained Senate approval last year, received a nod from the House through a voice vote on Wednesday. This bill is now en route to the White House, with the president anticipated to endorse it.

“Our veterans deserve every opportunity to participate in the American dream they’ve fought to protect,” emphasized Sen. Deb Fischer, R-Neb., who spearheaded the legislation. “But when their service is over, many veterans face unfair roadblocks when they look for jobs. My legislation makes it easier for veterans to get their CDL licenses and earn a good living.”

The legislation, championed by the American Trucking Associations and the Commercial Vehicle Training Association, aims to eliminate the existing two-year waiting period that affects certain CDL training schools veterans might wish to attend using their GI Bill benefits.

Presently, the U.S. Department of Veterans Affairs cannot approve CDL courses at new branches of educational institutions unless those branches have been operational for at least two years. This bill seeks to change that by allowing the VA to approve programs at new sites, provided they are state-licensed and align with the curricula of already approved primary institutions.

Originally, House members sought to modify the bill’s language to ensure safeguards against enrolling veterans in substandard truck driving schools. “I do wish to point out that our committee has been working on this bill for months, and we reached a bipartisan agreement on improved language that would empower state agencies to conduct proper oversight and limit automatic approval of these programs if they’re opening in states without existing CDL programs,” stated Rep. Mark Takano, D-Calif., during the House discussions.

Despite the bill’s current wording mirroring the Senate’s version and overlooking the House’s efforts, there is a promise of support from Rep. Mike Bost, R-Ill., to introduce enhanced protections in future legislation.

Source: Freightwaves

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