Running from Jan. 30 through Feb. 22, the 2026 initiative encourages professional drivers and everyday travelers to turn routine fuel and food stops into direct support for organizations working to reduce heart disease and stroke across the U.S. and Canada.

A One Million Dollar Goal with Nearly a Decade of Impact

Pilot’s goal for the 2026 Heart Month campaign is to raise one million dollars, adding to nearly ten million dollars already raised over nine years in partnership with the American Heart Association and Heart & Stroke.

Funds raised support heart health education, medical research, and community programs aimed at prevention and early intervention, areas that are especially important for truck drivers who often face long periods of sedentary time, irregular sleep, and limited access to routine care.

A Personal Message from a Stroke Survivor

One of the strongest voices behind the campaign comes from inside Pilot’s own leadership team.

“Heart disease and stroke affect millions of lives every year, including my own,” said Julius Cox, executive vice president, chief people and administrative officer at Pilot, and stroke survivor. “After overcoming my experience, I became even more committed to taking care of my personal health and encouraging others to do the same. Every dollar raised during the campaign helps fund groundbreaking research and equips communities with life-saving tools and education they need to keep more hearts beating.”

For drivers, Cox’s message underscores a reality many in the industry know firsthand. Heart health is not an abstract issue. It directly affects careers, families, and life on the road.

Simple Ways Drivers Can Participate on the Road

Truck drivers stopping at Pilot, Flying J, or One9 locations can support Heart Month in a few quick, practical ways that fit naturally into a workday.

In-store options include

• Purchasing a one-dollar, three-dollar, or five-dollar paper heart at U.S. locations
• Rounding up in-store purchases to the nearest dollar at checkout

In the U.S., 100% of proceeds benefit the American Heart Association’s Life is Why campaign. In Canada, round-up donations benefit Heart and Stroke.

Mobile app option

• Drivers can now donate one dollar, three dollars, or five dollars directly through the Pilot app when placing a mobile order, making participation possible even during tight schedules.

A Thank You Designed for Drivers

To show appreciation, Pilot is offering a practical reward drivers can actually use.

Drivers who join the Heart Month Challenge in the Pilot app and purchase a paper heart in store will receive an offer for a free small hot coffee on their next visit, subject to program terms.

Why Pilot Says Heart Health Fits Its Core Purpose

Pilot leadership says the campaign reflects more than fundraising. It aligns with how the company sees its role in the transportation industry.

“At Pilot, our purpose is to show people they matter at every turn and supporting heart health is one of the most meaningful ways we can live out that purpose,” said Adrienne Ingoldt, senior vice president, communications, risk and procurement at Pilot and member of the American Heart Association’s National Life is Why Council of Retailers. “We are grateful for our team members and the millions of guests who choose to support Heart Month. We want everyone to live longer, healthier lives through education, a healthy diet, physical activity, and regular medical screenings.”

Support for Pilot Team Members and the Broader Community

In addition to customer fundraising, Pilot is providing its own team members with hands-only CPR training, blood pressure resources, and heart health education developed by the Heart Association. These resources are also available to the public through local Heart Association offices.

The campaign is funded through Pilot’s Miles of Good giving program, which supports charitable initiatives connected to community health and well-being.

Why This Matters for Truck Drivers

For professional drivers, Heart Month is a reminder that small actions, both personal and collective, add up. Whether it is monitoring blood pressure, taking advantage of health screenings, or rounding up a purchase at checkout, these steps help strengthen the safety net for drivers, families, and communities that rely on the trucking industry every day.

Additional campaign details are available here, while heart health resources can be found at heart.org and heartandstroke.ca.

Source: The Trucker

The post Pilot’s Heart Month Campaign Turns Truck Stops into Life-Saving Support for Drivers and Families appeared first on Truck Drivers USA.

Love’s recently announced the creation of Love’s Media Group, a new division designed to connect brands with truck drivers in a way no other platform can. The Oklahoma City-based company says this is the first retail media network in the country created specifically for America’s travel stops and the first built to reach professional drivers at scale.

With 662 Love’s locations across 42 states, the company says the new platform will allow advertisers to connect with millions of truckers and travelers who rely on their network every day.

“Love’s Media Group represents an exciting evolution of our commitment to enhancing the customer experience while creating new value for our brand partners,” said Patrick McLean, chief marketing officer of Love’s. “We’re uniquely positioned at the intersection of mobility, loyalty, and commerce. With our nationwide footprint and deep relationships with both professional drivers and travelers on the road, we can offer advertisers something no one else can: direct access to a high-volume, high-intent audience in motion.”

For drivers, this means more of the video content and product information they already see at pumps or inside the store will be integrated into one connected system. Love’s Media Group will combine physical and digital spaces, including fuel pump screens, in-store signage, the Love’s Connect app, and the My Love Rewards program to create a seamless experience for customers and advertisers alike.

While that may sound like just another marketing move, the company says it’s actually about improving engagement with a key audience, the trucking community. For years, truck drivers have been a tough group for advertisers to reach through traditional channels. Love’s is positioning this new platform as a way to bridge that gap while supporting the services and products drivers actually care about.

“Love’s has been serving America’s travelers for more than 60 years, and that trust is the foundation of our media network,” McLean added. “We’re not just offering advertising inventory, we’re providing brands with the opportunity to be part of memorable customer moments and build lasting relationships with audiences that are difficult to reach through traditional channels.”

The new platform is already being tested with select brand partners, focusing on delivering measurable results for companies and relevant experiences for drivers. Whether it’s showcasing new gear, highlighting safety technology, or promoting loyalty rewards, Love’s Media Group aims to give truckers information that feels timely and useful, not just promotional.

For professional drivers, this move could mean better awareness of the products and services designed for life on the road and another reminder that Love’s continues to evolve to meet the needs of the people who keep freight moving.

Image Source: Love’s Travel Stops

The post Love’s Launches Media Group Aimed at Reaching Professional Truck Drivers Where They Work and Rest appeared first on Truck Drivers USA.

According to a media statement released on Monday, RaceTrac is targeting one of three soon-to-open travel center locations as its 100th addition to its high-flow diesel network. These locations include Tarrant City, Alabama; Monroe, North Carolina; or Texarkana, Texas. The timeline, however, remains flexible as it is dependent on construction progress.

“Operating our own fleet gives us firsthand knowledge of what it takes to keep trucks on the road and profitable for their operators,” explained Nick LaFalce, Marketing Manager for RaceTrac’s Travel Center and Commercial Fleet Sales Program.

LaFalce emphasized their eagerness to engage with other trucking companies at MATS 2025. He noted that RaceTrac is ready to showcase how their services can support the trucking industry through features such as convenient travel center locations, competitive fuel rates, broad payment options, and amenities tailored specifically to truck drivers.

RaceTrac’s presence at MATS will further solidify its commitment to serving the evolving needs of the trucking community. The company plans to highlight key offerings, including high-flow diesel lanes and expanded parking facilities for trucks, all aimed at enhancing efficiency and convenience for professional drivers.

Source: The Trucker

Image Source: RaceTrac

The post RaceTrac to Open 100th High-Flow Diesel Store in 2025 appeared first on Truck Drivers USA.

From October 4 to October 18, customers at any Pilot, Flying J, and One9 travel center nationwide are encouraged to round up their purchases to the nearest dollar. Every cent raised will go towards bolstering Red Cross efforts in the Southeast regions affected by the hurricane.

“Our thoughts and prayers are with the countless individuals, families and communities, including our own team members, experiencing the utterly devastating effects of Hurricane Helene,” expressed Julius Cox, Pilot’s chief people officer. “Pilot is profoundly thankful to our team members and emergency personnel for all they are doing to support the affected communities. We are working around the clock to ensure our stores are open and able to provide essentials like fuel and food as we start down the road to recovery together.”

In response to the devastation caused by Hurricane Helene, Pilot is prioritizing the safe and swift resumption of services to meet the needs of affected communities and emergency workers. As of now, all Pilot, Flying J, and One9 travel centers are operational, including in severely affected locations. For current updates on store operations in these areas, please visit pilotflyingj.com/operational-updates.

Source: Truckers News

The post Pilot’s Dedicated Support for Hurricane Helene Relief appeared first on Truck Drivers USA.