This year’s event will take place June 25 through June 27 at Bristol Motor Speedway, a venue widely known as “The Last Great Colosseum.” The location is no stranger to large-scale events, hosting everything from major racing series to football matchups and concerts. It also features one of the largest outdoor center-hung four-sided video screens in the world, along with an on-site campground for attendees.

Those planning to enter will want to move quickly. Early registration gives participants access to a reserved parking space and the ability to choose a preferred judging time, according to event organizers.

Sign-ups will stay open until 4 p.m. Central on June 26, or until the field reaches its 125-truck limit, whichever comes first.

The competition continues to draw attention across the trucking world, known for highlighting both appearance and the work behind the wheel. According to a news release, SuperRigs remains one of the industry’s premier events, bringing together the best-looking and hardest-working trucks on the road.

Participants this year will be competing for more than just recognition. The event will award over $25,000 in cash and prizes across more than 20 categories, including the top honor of Best of Show.

In addition, 12 drivers will earn a spot in the 2027 Shell Rotella SuperRigs Calendar, a feature that has become a goal for many entrants over the years.

The event is open to the public and designed to be family-friendly, offering a chance for attendees to get up close with custom rigs and meet the people behind them.

Winners in each category will be selected by a panel of judges, while the Shell Rotella team will determine which trucks make it into the annual calendar.

With limited entry spots and added incentives for early sign-up, this year’s show is expected to fill quickly as anticipation builds for Bristol.

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The PKY Truck Beauty Championship will take place March 26 through March 28 at the Kentucky Expo Center as part of the Mid-America Trucking Show. The 2026 event marks the 34th time the championship has been held alongside MATS and is expected to feature as many as 175 competing trucks.

Registration for competitors is open through February 15, or until the maximum number of entries is reached.

A kickoff to the custom truck season

Often viewed as the unofficial start of the custom show-truck calendar, the PKY Championship draws a wide range of participants. From heavily customized owner-operator rigs to fleet showpieces and professional builds, the event highlights both craftsmanship and creativity across the heavy-duty truck segment.

“The PKY Truck Beauty Championship is more than a competition — it’s an industry spectacle that brings together builders, owners, drivers, and fans to showcase the best in truck design and craftsmanship,” said Toby Young, MATS President. “We’re excited to welcome the custom truck enthusiast community back to Louisville in 2026 and raise the bar even higher.”

Events tied to the PKY Championship

Beyond the judged competition itself, the PKY schedule includes several high-profile events that give attendees multiple ways to see the trucks up close and in motion.

Scheduled PKY events include:

• PKY Lights Show
  Thursday, March 26, after dark through 9:30 p.m., Lot N
  A nighttime showcase where competing trucks illuminate the showgrounds, emphasizing custom lighting, finishes, and design details.
• PKY Parade Presented by Big Rig Videos
  Saturday, March 28, 7:15 to 8:15 p.m., parking lot outside the Circle of Champions
  A moving display of featured and competing trucks that allows spectators to view each rig from all angles.
• PKY Awards Ceremony
  Saturday, March 28, 10 a.m.
  Recognition of winners across multiple categories, including Best of Show and People’s Choice.
• Big Rig Build-Off
  A head-to-head competition featuring elite custom builders, highlighting fabrication, innovation, and attention to detail.

Why the event matters to the industry

For drivers, the PKY Truck Beauty Championship is more than a show. It reflects the pride many take in their equipment and the role customization plays in personal branding, fleet identity, and craftsmanship within trucking culture.

For manufacturers, builders, and suppliers, the event offers a live look at trends in lighting, paint, interior work, fabrication, and technology that often influence future builds across the industry.

As the championship returns for its 34th year, organizers expect another strong turnout from both competitors and spectators, reinforcing the event’s place as a staple of the Mid-America Trucking Show.

Source: Overdrive

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The 44th annual Shell Rotella SuperRigs truck show and beauty contest will roll into Bristol Motor Speedway in Northeast Tennessee from June 25 through June 27, 2026. The track, known to many drivers as “The Last Great Colosseum,” hosted the Large Cars and Guitars show earlier this year and is gearing up to welcome some of the sharpest working trucks in North America.

SuperRigs is not just about polished paint and chrome. Organizers say the event is built to honor the dedication and pride that drivers put into their rigs and their careers. Each year, the show draws owner operators and fleet drivers from across the United States and Canada who want to show off their equipment, meet other drivers, and enjoy a weekend that celebrates the industry.

For 2026, drivers and spectators can expect:

• More than 25 thousand dollars in cash and prizes spread across more than 20 judging categories, including Best Chrome, Best Lights, and Best of Show
• Twelve drivers will be selected to appear in the 2027 Shell Rotella SuperRigs Calendar
• Family-friendly attractions, interactive exhibits, and weekend entertainment designed around trucking culture

The Bristol event will be the third year in a row that SuperRigs lands at a NASCAR track. Texas Motor Speedway hosted the show in 2024, and Atlanta Motor Speedway was home to the 2025 contest.

Kenny Ziglar’s 2007 Peterbilt 379, “Scrapin’ By,” took home the top honor at the 2025 SuperRigs. With Bristol on deck for 2026, many drivers are already planning upgrades and polishing sessions to get their rides competition-ready.

If you want to enter your truck, meet other drivers, or just take in the show, mark your calendar now. SuperRigs weekends are known for drawing big crowds, standout custom builds, and plenty of industry pride.

Sources: Overdrive and Shell Rotella

The post Shell Rotella SuperRigs Heads to Bristol Motor Speedway in 2026 appeared first on Truck Drivers USA.

Why Pre-Register?

Registering ahead of time means you’ll get access to a reserved parking space and the option to pick your preferred judging time slot. The Shell Rotella team will confirm the finalized judging schedules.

About Shell Rotella SuperRigs

The Shell Rotella SuperRigs competition is more than just a truck beauty contest; it’s a celebration of hard-working trucks and their incredible owners. Open to owner-operators from the U.S. and Canada, this prestigious event offers participants the chance to compete for over $25,000 in cash and prizes. And for a select 12 trucks, the ultimate reward awaits—being featured in the 2026 Shell Rotella SuperRigs calendar.

Location Details

The Atlanta Motor Speedway, conveniently situated about 30 miles south of downtown Atlanta, offers easy access without the hassle of navigating through the city. Use the address 1500 Tara Place, Hampton, GA 30228 to plan your route. You’ll find the Speedway right on U.S. Highway 19 & 41.

A Celebration for the Trucking Community

SuperRigs isn’t just about stunning trucks; it’s about the people and the stories behind them. Free for everyone to enter, this event is designed to bring families and the trucking community together for a weekend of fun-filled activities.

Event Highlights

• Truck Parade
• Fireworks Display
• Truck Lights Competition
• Live Entertainment
• $25,000+ in Awards and Prizes

Mark your calendars and don’t miss out on this incredible celebration of the trucking world.

Source: Truckers News
Image Source: Shell Rotella

The post Calling All Truck Enthusiasts! Register Now for the 43rd Annual Shell Rotella SuperRigs! appeared first on Truck Drivers USA.

A Celebration of Community and Trucker Spirit

A long-standing tradition, this year’s jamboree offers fan-favorite attractions guaranteed to please. Highlights include the Trucker Olympics, the Iowa Pork Chop Cook-out, live music, and more. This event celebrates everything unique about the trucking community, showcasing the bonds and camaraderie that bring the industry together.

Super Truck Beauty Contest: A Showcase of Stunning Machines

Prepare to be dazzled by the jaw-dropping rigs at this year’s Super Truck Beauty Contest, one of the event’s most anticipated features. From sleek combos to creative rat rods, every type of truck will command attention as they compete across multiple categories, including:

• Working Trucks (separated by model year into bobtail and combo classes)

• Specialty Trucks (featuring unique vehicles like wreckers and dump trucks)

• Show Vehicles (non-working trucks meant purely for display)

• Rat Rods (celebrating rugged and innovative designs)

Awards will highlight excellence in exterior style, creative lighting, and sleeper aesthetics. This showcase not only reflects the artistry of truck design but also celebrates the functionality and dedication that go into creating these incredible vehicles.

A Tribute to Trucking’s Rich Heritage

Step back in time as the Iowa 80 Truck Museum celebrates a milestone anniversary for a true classic. This year’s jamboree will feature a 1925 Kenworth truck, celebrating 100 years of trucking history. Antique truck enthusiasts won’t want to miss the chance to see this beautifully preserved piece of heritage up close.

Country Hits and Live Music to Set the Stage

This year’s jamboree has pulled together an impressive lineup of live music that will energize audiences and create an unforgettable weekend. Headlining the event will be the award-winning band Little Texas, known for timeless hits such as “God Blessed Texas” and “Amy’s Back in Austin.” Catch their performance on Friday, July 11, at 7 p.m.! With multiple Grammy nominations and accolades like an Album of the Year win, their show is sure to be a highlight of the weekend.

Other talented acts taking the stage during the event include:

• The Jimmy Welty Band

• Casey Muessigmann

• Angela Meyer and the Western Stars

• The Dani Lynn Howe Band

Whether you’re a country music fan or simply enjoy live performances, this lineup offers something for everyone.

Plan Your Visit to the 2025 Walcott Truckers Jamboree

Whether you’re there to compete, immerse yourself in trucking heritage, or enjoy great food and live music, the 2025 Walcott Truckers Jamboree promises an extraordinary weekend for all who attend.

Find more event details and updates on the Iowa 80 Truckstop website.

Source: Overdrive

Image Source: Iowa 80 Truckstop

The post Experience the 2025 Walcott Truckers Jamboree at Iowa 80 Truckstop, July 10-12! appeared first on Truck Drivers USA.

This must-have calendar is available now for just $7 at srcalendars.com.

Celebrating the Best in Trucking

The Shell Rotella SuperRigs competition has become a hallmark event for truck enthusiasts. It’s not just a beauty contest—it’s a celebration of real, working trucks. Owner-operators from across the U.S. and Canada gather to showcase their machines, competing for over $25,000 in cash and prizes.

Each month of the calendar highlights a different truck and its dedicated owner-operator, combining breathtaking visuals with inspiring stories.

A Closer Look at the Featured Stories

Here’s a preview of the incredible drivers and trucks you’ll discover in this year’s calendar:

• MAY: Kevin Benson of Maywood, Missouri, takes pride in his 2023 Peterbilt 389. Building rigs that are “calendar-worthy” is his passion, and being featured is, in his words, “the pinnacle of all trucking calendars.”

• JULY: Kaleb Hammett from Dodd City, Texas, claimed the “Best of Show” title with his immaculate 2019 Peterbilt 389. His fleet is a tribute to his late grandfather, who inspired Kaleb’s trucking career. Reflecting on his photo shoot, Kaleb called it “an unforgettable experience.”

Get Yours Today

Make your 2025 extra special with the Shell Rotella SuperRigs calendar on your wall. Whether for inspiration or admiration, this calendar is a celebration of trucking excellence.

Visit srcalendars.com to order your copy today!

Source: Truckers News

Image: Shell Rotella

The post Start 2025 with the Stunning Shell Rotella SuperRigs Calendar appeared first on Truck Drivers USA.