Hosted annually at the Iowa 80 Truckstop, the event remains one of the largest gatherings on the trucking calendar. Organizers estimate approximately 46,000 people attended last year’s jamboree, while more than 175 exhibitors are expected to participate during this year’s event.

Admission, parking, and concerts are free.

The schedule includes returning favorites such as the truck beauty contest, the Trucker Olympics, and the annual pork chop cookout, along with opportunities to visit exhibitor displays throughout the grounds.

Friday’s events will include a celebration marking the 100th anniversary of a 1926 FWD truck housed at the Iowa 80 Trucking Museum. Built by the Four Wheel Drive Auto Company, the heavy-duty work truck is part of the museum’s permanent collection and represents an important period in the early development of commercial trucking. Museum admission is free throughout the jamboree, although donations are accepted to help preserve the collection.

Friday evening will conclude with a free concert by country group Little Texas, known for hits including God Blessed Texas and Amy’s Back in Austin. The band was named Top Vocal Group of the Year by the Academy of Country Music in 1993.

The Walcott Truckers Jamboree has been held for decades and continues to attract drivers from across the United States who stop to view custom trucks, visit vendors, explore the trucking museum, and spend time with others in the industry.

Drivers planning to attend can find the complete event schedule, exhibitor information, concert details, and additional visitor information on the official Walcott Truckers Jamboree website.

The TDUSA editorial team creates practical, driver-focused content covering trucking news, industry updates, safety, regulations, and career information for professional truck drivers across the United States. Each article is built to reflect real-world experience, industry developments, and information drivers can use on and off the road.

Last Updated: July 8, 2026

Source: Land Line Media

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The show will include truck judging throughout the event, with registration open Thursday and Friday from 7 a.m. to 5 p.m. Saturday registration will be available from 7 a.m. to 10 a.m. for pre-registrants only.

Family Activities and Friday Night Lights

In addition to the truck show, SuperRigs will feature a family fun area with bracelet making, coloring sheets, RC cars, sidewalk chalk, bubbles, cornhole, Plinko, food trucks, and other activities.

A DJ will provide music during the event.

One of the featured events is Friday night’s Best Lights judging, which is scheduled from 8 p.m. to 10 p.m. Fireworks are scheduled for 10 p.m. Friday.

Online voting is also available for the People’s Choice award, allowing fans to participate even if they are not at the event.

2026 Shell Rotella SuperRigs Schedule

Thursday, June 25

7 a.m. to 5 p.m. Event registration

8 a.m. to 5 p.m. Vendor and family area open

8 a.m. to 5 p.m. Judging line open

Friday, June 26

7 a.m. to 5 p.m. Event registration

8 a.m. to 5 p.m. Vendor and family area open

8 a.m. to 5 p.m. Judging line hours

8 p.m. to 10 p.m. Vendor and family area open

8 p.m. to 10 p.m. Best Lights judging

10 p.m. Fireworks

Saturday, June 27

7 a.m. to 10 a.m. Event registration for pre-registrants only

8 a.m. to 12 p.m. Vendor and family area open

8 a.m. to 11:30 a.m. Judging line hours

2 p.m. to 3:30 p.m. Shell Rotella SuperRigs awards

4 p.m. Event closes

The Truck Drivers USA editorial team creates practical, driver-focused content covering industry topics, job trends, and real-world decisions that impact drivers at every stage of their careers. Each article is written to provide clear, accurate information that drivers can use.

Last Updated: June 25, 2026

Source: Truckers News

Image Source: Shell Rotella

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The induction begins at 6 p.m., where attendees can join in recognizing the careers and accomplishments of these Wall of Fame honorees. As part of the evening, musician Tony Justice will pay tribute to Bill Weaver, highlighting his contributions to the trucking community.

Alongside the ceremony, guests can enjoy craft beer and bourbon tastings, and a selection of complimentary drinks. A silent auction will also take place, benefiting the St. Christopher Trucker Relief Fund, which supports truckers and their families in need.

MATS 2026 runs from March 26 through 28 at the Kentucky Exposition Center in Louisville. The show features product displays, fleet technology exhibits, educational sessions, and plenty of opportunities to connect with fellow drivers, fleet managers, and industry professionals.

The Wall of Fame induction celebrates individuals whose dedication, expertise, and leadership have made lasting impacts on trucking. Attendees are invited to honor these leaders and reflect on the achievements that continue to shape the industry today.

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The campaign allows Peterbilt employees to contribute through fundraising events, company initiatives, and personal donations, reinforcing the company’s commitment to giving back.

“The United Way Giving Campaign is a reflection of Peterbilt’s commitment to our community,” said Jake Montero, Peterbilt general manager and PACCAR vice president. “The parade is a fantastic tradition that unites our employees, customers and the Denton community. It celebrates the dedication of our employees and their shared loyalty and passion with Peterbilt owners, dealers and fans.”

Since its debut in 2016, the Pride & Class Parade has grown into a marquee event for Peterbilt drivers across North America. Truck owners and operators travel to Denton to display their customized rigs, from classic 1969 Model 358s to the latest 2026 Model 589 trucks.

Gary Henderson, President and CEO of United Way of Denton County, highlighted the partnership’s long-term impact. “Peterbilt and United Way of Denton County have built a longstanding partnership that has strengthened our community for more than three decades,” he said. “Peterbilt’s ongoing financial support and employee engagement have created a meaningful and lasting impact across Denton County.”

For truck drivers, the parade isn’t just a celebration of trucks—it’s a reminder of the influence the trucking community has in supporting local causes and making a tangible difference in the lives of others.

Image Source: Peterbilt

Source: Truckers News

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The show runs March 26 through 28 in Louisville, Kentucky, and the Build Off is set to be one of its biggest attractions once again.

“The Big Rig Build-Off is one of the most exciting events at MATS because it represents the very best of trucking innovation and artistry,” said Toby Young, MATS President. “We’re thrilled to welcome back this fan-favorite competition and showcase the passion and dedication of these outstanding builders.”

Four Builders, One Grand Prize

Just like delivery drivers take pride in a clean ride and a well-organized vehicle, these builders pour everything into designing machines that blend beauty and performance. The 2026 lineup features four well-known names in the custom truck world.

Luke Rethwisch, Rethwisch Transport LLC – The reigning Big Rig Build Off champion from Tomah, Wisconsin, Rethwisch continues his family’s tradition of truck building. His builds combine classic design with today’s technology, proving that skill and pride never go out of style.

James Stegall, Stegall’s Truck Shop – Working out of Perryville, Missouri, Stegall is recognized for his clean, detailed craftsmanship. After earning praise for his award-winning “Afternoon Delight” at a previous MATS show, he’s back to compete with another high-standard build that shows what patience and precision can do.

Randy Menkel, Never Satisfied Builds/J&L Contracting LLC – As Project Manager at Never Satisfied Builds, Menkel leads a team known for transforming heavy haul trucks into stunning showpieces. Their flawless fabrication and attention to perfection have earned them a reputation for pushing boundaries, and this competition is another chance to prove it.

Andrew Ditz, Stickerbilt Customs LLC – Founder of Stickerbilt Customs and a former builder with Chrome Shop Mafia, Ditz is all about hidden precision and sleek design. Every detail matters, and it shows in his reputation for spotless finishes and craftsmanship that goes beyond what’s visible.

Where to See the Builds

If you’re heading to MATS, the PKY Truck Beauty Championship Lot in front of the West Wing is where you’ll want to be. Attendees can check out each truck up close, meet the builders, and see the kind of care and pride that goes into each machine.

Just like the perfect route plan or a spotless vehicle makes a difference in last-mile work, these custom rigs reflect the same dedication to doing things right.

A panel of expert judges will evaluate each truck on creativity, attention to detail, and overall execution. The winner will be revealed at the PKY Awards Ceremony on Saturday, March 28, at 10 a.m.

Whether you’re hauling freight or delivering packages, something is inspiring about watching people who take their craft seriously. These builders remind every driver, long haul or last mile, that pride in your ride always shows.

Image Source: MATS

Other Source: Overdrive

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Stars, Stripes, & White Lines Truck Show

Date: November 1-2, 2024

Location: Atlanta Motor Speedway, Hampton, GA

Get ready for the Stars, Stripes, & White Lines Truck Show, renowned as the world’s largest patriotic truck event! This is a must-attend for any truck fan, offering two days jam-packed with impressive vehicles and engaging activities. Whether you’re a truck owner or just love the roar of a powerful engine, this is the place to be. Attendees can expect 12 elite trucks battling in the National Championship, with additional highlights from three Big Rig divisions, and exhibitions featuring Jeeps and motorcycles. Plus, don’t miss the chance to win $10,000 in the thrilling Golf Ball Drop! Enjoy the vibrant atmosphere with fellow enthusiasts, plus vendors, a Kids Zone, silent auction, and a fireworks extravaganza following the Saturday night concert. Secure your spot by registering here. For further information, check out the event’s Facebook page.

Vintage Trucks of Florida Annual Show & Antique Truck Club of America Winter Nationals

Date: January 24-25, 2025

Location: Sumter County Fairgrounds, Bushnell, FL

Classic truck lovers, this one’s for you! The Antique Truck Club of America Winter Nationals, sponsored by the Vintage Trucks of Florida, returns to showcase an impressive collection of vintage vehicles. From antique models to street rods and military trucks, you’ll find it all here. This event is perfect for families and offers attractions like a swap meet vendors, exhibitors, and food vendors. Explore categories including:

• Working Class
• 4x4s
• Rat Rods
• Classic Models
• Lifted Trucks
• Low Riders
• RV & Camper Sites

Meet fellow truck enthusiasts, savor delicious food, and celebrate the diverse history of trucks. More details are available on the Vintage Trucks Florida site, and you can sign up for the show here.

Second Annual Diesel Expo and Truck Show

Date: April 4-5, 2025

Location: Thomasville, GA

Gearing up for an even more exciting second year, the Diesel Expo and Truck Show is a family-friendly event showcasing some of the most impressive trucks around. Look forward to a lively atmosphere with music, vendors, and great food. Highlights include:

• Friday Night Light Show
• Kids Power Wheel Class and Parade
• Vendor Booths and Food Stalls

Enjoy an entertaining day out with friends and family while celebrating the trucking passion. Visit their Facebook page for more details.

Hit the Road

Truck enthusiasts, prepare for an exhilarating lineup of events! Whether you’re keen to connect with fellow fans, or simply soak in the sights and sounds of the trucking scene, these shows promise unforgettable experiences. Gather your truck-loving friends and head out to these remarkable truck shows. See you on the road!

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The Early Days: A Humble Beginning

Imagine Dallas in 1978. The first Great American Truck Show was more of a friendly get-together than the massive spectacle it is today. Picture a few truck lovers swapping stories and checking out each other’s rigs. It was the beginning of something big, and you could already sense that this was going to become a trucker’s favorite event.

From Small Show to Big Time

By the time the 80s and 90s rolled around, GATS had really started to grow. What was once a small gathering became a major event with lots of exhibitors and a huge turnout. It was the place to see the latest in trucking, from shiny new trucks to innovative gear. It became the go-to spot for anyone who wanted to keep up with what’s hot in the industry.

Tech That Wows

In the 2000s, GATS started showcasing some seriously cool tech. Imagine walking through the show and seeing trucks with futuristic designs and cutting-edge equipment. It was like stepping into the future of trucking. Seeing all the new tech was not just exciting; it was a glimpse into how the industry would evolve.

Embracing Green Tech

Lately, GATS has been making a big push towards sustainability. It’s not just about flaunting new trucks anymore; it’s about how we can be smarter and greener. The show now highlights eco-friendly technologies and practices, showing us how trucking can keep evolving to be better for the environment.

Why You Should Be There

1. See the Latest Innovations
   GATS is the place to catch all the latest tech and gear before anyone else. It’s your chance to see what’s coming next and get excited about the future of trucking.
2. Network Like a Pro
   Whether you’re looking to meet new people, reconnect with old friends, or make industry connections, GATS is the perfect setting. It’s where truckers from all over come together, making it the ultimate networking event.
3. Learn and Grow
   With its lineup of workshops and seminars, GATS is a great place to pick up new skills and stay on top of industry trends. It’s like a crash course in trucking that helps you stay sharp and informed.
4. Celebrate Our Culture
   Beyond the business side, GATS is a celebration of trucking culture. From custom truck contests to driver awards, it’s a chance to show off and appreciate what makes trucking so special.

Wrapping It Up

So why should you make GATS a priority? Because it’s more than just a truck show—it’s a celebration of the trucking community and a sneak peek into the future. Whether you’re a seasoned driver or just a fan, GATS is the event you don’t want to miss!

Photo: Great American Trucking Show

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The Role of Truck Shows in the Trucking Industry

These events serve multiple purposes within the trucking sector. They are places where industry professionals can network, learn about new technologies, and gain insights into industry trends. These events also provide opportunities for companies to showcase their products and innovations, helping to drive competition and improve overall industry standards.

Showcasing Innovation

One of the primary functions of a truck show is to highlight the latest advancements in truck technology. From new models to state-of-the-art safety features, these gatherings are the perfect venue for companies to introduce their latest innovations. Attendees can see firsthand how these new technologies can improve efficiency, safety, and overall performance in the trucking industry.

Encouraging Networking and Collaboration

Truck shows are excellent networking platforms. They bring together professionals from all corners of the industry, including truck drivers, fleet managers, manufacturers, and suppliers. This environment encourages the exchange of ideas, collaboration on projects, and the formation of business partnerships. Networking at these events can lead to new opportunities and foster relationships that are crucial for business growth.

Building a Strong Trucking Community

These shows play a vital role in building and maintaining a strong sense of community within the trucking sector. They offer a space where truckers can share their experiences, learn from each other, and support one another. This camaraderie is essential in an industry where many workers spend long hours on the road, often in isolation.

Celebrating Achievements

Competitions and awards that celebrate the achievements of truck drivers and companies are a common feature at truck shows. These events highlight the skills and dedication of truckers, providing them with recognition and boosting their morale. Celebrating these achievements helps to build a positive community spirit and encourages others to strive for excellence.

Promoting Safety and Education

Truck shows are also crucial for promoting safety and education within the industry. Many shows offer workshops and seminars on a variety of topics, including safe driving practices, regulatory updates, and new industry standards. These educational opportunities help to ensure that truck drivers and other industry professionals stay informed and compliant with the latest regulations.

Showcasing Safety Technologies

In addition to educational sessions, truck shows often feature demonstrations of the latest safety technologies. From advanced braking systems to collision avoidance technology, these demonstrations provide valuable insights into how these innovations can prevent accidents and save lives. Truck shows play a key role in promoting a culture of safety within the industry.

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The Cultural Significance of Truck Shows

Truck shows are a celebration of the trucking culture that has developed over decades. These events provide a space where drivers and enthusiasts can share their stories, experiences, and passion for trucking. The culture of trucking is rich with traditions, from the unique ways trucks are customized to the shared camaraderie among drivers. Truck shows are a way to preserve and pass down these traditions, ensuring that the culture continues to thrive.

Showcasing Innovative Technologies

While many view truck shows as a display of classic and custom trucks, they are also a crucial platform for showcasing cutting-edge technologies. These events allow manufacturers to introduce advancements that can improve safety, efficiency, and environmental impact. For instance, the latest developments in electric trucks and autonomous driving technologies are often revealed at truck shows, giving attendees a first look at the future of the industry. The integration of these technologies into the trucking industry promises to reduce emissions and enhance the efficiency of long-haul transportation.

Building Industry Relationships

Truck shows offer a unique opportunity for networking and relationship building. They bring together a diverse group of people, including truck drivers, fleet managers, suppliers, and manufacturers. This convergence allows for the exchange of ideas and the forging of partnerships that can drive the industry forward. By facilitating these connections, truck shows help to create a more cohesive and collaborative industry.

Recognizing and Rewarding Excellence

One of the highlights of truck shows is the recognition and rewarding of excellence within the industry. Awards and competitions celebrate the best in custom truck design, technological innovation, and operational efficiency. These accolades not only honor individual and company achievements but also set benchmarks for the industry. By striving to meet and exceed these standards, the entire trucking industry benefits from continuous improvement and innovation.

The Educational Component

Truck shows are also educational platforms. They often feature seminars, workshops, and panel discussions on a wide range of topics relevant to the trucking industry. These sessions provide valuable insights into best practices, regulatory updates, and new technologies. For drivers and fleet managers.

Truck shows are a multifaceted celebration of the trucking industry. They honor its rich cultural heritage, showcase groundbreaking innovations, foster important industry relationships, recognize excellence, and provide valuable educational opportunities. By delving into these unique aspects, we gain a deeper understanding of the vital role truck shows play in shaping the future of the trucking industry. Whether you are a veteran driver, a fleet manager, or an industry enthusiast, truck shows offer something valuable for everyone.

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Over $25,000 in cash and prizes will be awarded, featuring competitions such as “People’s Choice” and “Best of Show.”

Doug Morris, Director of Security Operations at OOIDA, will serve as a contest operations consultant for SuperRigs.

As outlined in a SuperRigs news release, participating trucks will be evaluated based on their exterior appearance, design, detail/finish, originality, and workmanship.

“Hosting the 42nd annual Shell Rotella SuperRigs competition in the heart of Texas at Texas Motor Speedway will be as big as the spirit of the truckers we celebrate,” said Julie Wright, Shell Rotella brand manager. “This event not only showcases the beauty and power of these incredible machines but also honors the hardworking men and women who operate them.”

In addition to the competitions, family-friendly activities and live music are on the agenda. Brodie Lane, a band based in Austin, Texas, will headline a concert on Friday night, followed by a fireworks display. The full schedule is:

May 30

8 a.m.-5 p.m. Open to the public

8 a.m.-5 p.m. Event registration

8 a.m.-5 p.m. Judging lane hours

May 31

8 a.m.-10 p.m. Open to the public

8 a.m.-5 p.m. Event registration

8 a.m.-5 p.m. Judging lane hours

8 p.m-10 p.m. Best lights judging

9 p.m.-10 p.m. Concert featuring Brodie Lane and fireworks

June 1

8 a.m.-11:30 a.m. Open to the public

7 a.m.-10 a.m. Event registration for pre-registrants only

8 a.m.-11:30 a.m. Judging lane hours

2 p.m.-3:30 p.m. Shell Rotella SuperRigs awards presentation (contestants only)

4 p.m. Event closes

All events and activities will be held within the infield of Texas Motor Speedway. Attendees and contestants are required to enter and exit through the south tunnel at the track.

Those interested in registering or seeking further details can visit the SuperRigs website or follow Shell Rotella’s social media channels.

Source: Land Line

Images: Shell Rotella SuperRigs

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