Kirsy O., a dedicated driver recruitment manager at NFI Industries, brings over a decade of experience in trucking to the She Drives initiative. She’s a passionate advocate for creating opportunities for women in logistics and transportation, emphasizing the importance of inclusion, communication, and community. Her hands-on approach is helping transform the industry into a more supportive space for women drivers.

Kirsy believes that fostering diversity is about more than buzzwords—it’s about meaningful action. As she explained during a recent podcast appearance, NFI is building a culture where women can thrive both professionally and personally. “You need to make sure that you have a seat at the table and that you’re talking about what is important to you,” Kirsy shared. Through She Drives, this vision is becoming a reality by offering a platform for open conversations and actionable change.

One of the standout efforts Kirsy highlighted was NFI’s recent health and wellness event, where a mobile mammogram unit was brought to one of their terminals. This initiative provided a vital service not only for women drivers but also for other employees in transportation. “It’s way bigger than what we think,” Kirsy said, emphasizing that addressing the needs of drivers means going beyond the basics to support their overall well-being.

When it comes to recruitment, Kirsy knows the questions women are asking: Can I do this job and still care for my family? Her answer is an enthusiastic yes. NFI prioritizes family-friendly scheduling, with about 90% of their fleet offering roles that allow drivers to be home every day. Kirsy and her team actively ensure transparency, letting drivers know what to expect and addressing their concerns directly. “You owe it to them to let them know exactly where they’re going and what challenges they might face,” she said.

At the core of She Drives is a commitment to building a supportive network where women drivers can share resources and advice. Kirsy shared how this community is vital in helping drivers navigate their day-to-day lives. From discussing safe rest stops to balancing work and home life, She Drives fosters connections that empower drivers to succeed on their own terms.

As Kirsy puts it, “Not everything is one-size-fits-all. We need to find out what’s important to you and take it from there.”

To hear more from Kirsy O. and learn about her inspiring work with the She Drives initiative, tune in to her full interview here.

To learn more about the She Drives initiative and opportunities at NFI Industries, visit nfiindustries.com.

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