The seminar is scheduled for Aug. 19-20 at The Commons in downtown Columbus, Indiana.

ACT Research has become one of the more recognized forecasting and analytics firms tied to the North American trucking industry since launching in 1986. The company is widely followed by fleets, truck manufacturers, suppliers, and businesses connected to commercial transportation markets.

Freight, Truck Orders, And Market Forecasts Expected to Lead Discussions

According to ACT Research, analysts during the seminar will present outlooks covering multiple areas of the trucking industry between 2026 and 2029.

Topics expected to be discussed include:

freight market conditions
Class 8 truck demand
trailer markets
medium-duty vehicle trends
used truck pricing
emerging transportation technology

With fleets continuing to watch operating costs, freight demand, and equipment pricing closely, long-term forecasting events remain a major focus across several areas of the trucking industry heading into 2026.

Industry Executives Scheduled to Speak During Event

The seminar will also feature several high-profile transportation industry executives.

Scheduled keynote speakers include:

Rusty Rush, CEO of Rush Enterprises
Alison Trueblood, vice president and general manager at Cummins
Derek Leathers, CEO of Werner Enterprises

ACT said the event regularly attracts transportation decision makers from across the commercial vehicle sector, including fleet operations, manufacturers, suppliers, technology providers, and financial organizations connected to trucking.

Seminar Marks Major Milestone for ACT Research

Along with serving as the company’s 75th Market Vitals Seminar, the event also marks ACT Research’s 40th anniversary.

The company said networking opportunities throughout the seminar are designed to encourage discussion between transportation leaders and businesses navigating changes in freight markets, commercial vehicle demand, and broader economic conditions affecting trucking.

As fleets continue evaluating freight activity and equipment planning for the years ahead, events focused on forecasting and market analysis continue drawing significant attention throughout the transportation industry.

The Truck Drivers USA editorial team creates practical, driver-focused content covering industry topics, job trends, and real-world decisions that impact drivers at every stage of their careers. Each article is written to provide clear, accurate information that drivers can use.

Last updated: May 29, 2026

Source: The Trucker

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Why OOIDA Launched the Program

Many drivers dream about becoming their own boss, but statistics show the odds are tough in the early years. According to the association, “The Owner-Operator Independent Drivers Association has noticed that many small trucking businesses tend to fail within the first year of operating for a variety of reasons. The OOIDA Foundation, which is the educational and research affiliate of OOIDA, wants to help navigate those going through the change from a company driver to an owner-operator, or help with the desire to have a more successful trucking business.”

This new program guides industry experts who understand the challenges of starting and sustaining a trucking business.

Course Format and Schedule

Drivers can enroll in Truck to Success either virtually or in person. The three-day in-person seminar will be held October 21–23 at the Courtyard by Marriott in Blue Springs, Missouri, while the live-streamed version will be available through Zoom.

For anyone planning to attend in person, the registration cutoff is October 1. Online registration remains open until October 20.

OOIDA emphasized that “Participants will hear from trucking experts dedicated to helping drivers become successful business owners. The training is designed to follow a logical path along the transition from a company driver to an independent contractor to an owner-operator with their own authority.”

What Drivers Will Learn

The program is structured to address the biggest pitfalls new owner-operators face. OOIDA explained, “The seminar covers some of the most important points you need to deal with to avoid failing as an owner-operator.”

Topics include:

• Building a business plan and understanding how it impacts long-term success
• Choosing the right truck and financing options
• Deciding whether to lease to a carrier or run under your own authority
• Managing taxes to keep more of your earnings
• How to work effectively with brokers

Additional areas of focus are just as critical for independent drivers:

• Insurance essentials
• The New Entrant Safety Audit and compliance reviews
• Drug and alcohol testing requirements
• UCR, IRP, and IFTA regulations
• Factoring and business structure choices (sole proprietor vs. incorporation)
• Current issues facing trucking today

Open to All Drivers

The Truck to Success course is not limited to OOIDA members. Any driver who wants to build a stronger foundation for their business is welcome to register.

For full course details or to sign up, visit OOIDA’s registration page.

Source: The Trucker

Image Source: Timur Shakerzianov (Unsplash)

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This three-day event, set for October 21-23 at the Courtyard by Marriott in Blue Springs, Missouri, offers the latest insights from OOIDA and trucking industry experts. It’s designed to guide drivers through what it takes to succeed as an owner-operator and help determine if this path fits your business goals.

Reserve your place today for Truck to Success.

“There’s a lot of failure in this industry,” explained Andrew King, director of the OOIDA Foundation. “We not only want to show them how to do it, but also whether you should or can do it. Success looks different to different people. It’s an initial investment up front that in the end could save you lots.”

If you miss the early registration deadline, you can still sign up until October 1 at the full price of $600. Please note that the free one-year membership will no longer be included.

For those unable to attend in person, an online version is available for $275 per login via Zoom, with registration closing October 20.

Whether you’re a company driver or an owner-operator, OOIDA’s Truck To Success seminar provides essential knowledge to help build a thriving trucking operation.

“People get into trucking to have a career, and we want to make sure they are able to do that,” King said. “There are things they might not have any idea about. If you’re a company driver or even leased-on, there’s certain things your motor carrier does that you’ll have to do (as an owner-operator). Those that want to expand or have a small fleet you definitely need to know this stuff.”

What sets Truck To Success apart is OOIDA’s extensive experience and insider business expertise.

“It’s just different. We have been doing this for 50 years, and there’s aspects of the business we know very well,” King noted. “We’re doing it day in and day out. You are talking to the experts. We’re also bringing in outside people who specialize in things like taxes.”

The seminar covers vital topics including business planning, lease-purchase risks, and regulatory compliance.

Find out more about Truck To Success and register online today.
Source: LandLine. Media

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