Create a Real Presence Where Young People Are

Social platforms like Instagram and TikTok are where young adults spend a lot of time. The most effective fleets use these channels to post authentic content—real driver experiences, quick behind-the-scenes videos, and company updates that show what day-to-day driving is like. This type of content builds trust and helps candidates picture themselves joining your team.

Streamline the Hiring Experience

Application processes that work for everyone else won’t win over Gen Z. Forms should be short, mobile-friendly, and easy to fill out anytime, anywhere. Many forward-thinking fleets now offer virtual interviews and even app-based onboarding to get new hires started without delay.

Lead With True Flexibility

Rising generations value their time and work-life balance. Fleets that offer regular home time, flexible shifts, and even part-time driving roles see higher interest and lower turnover. Clear vacation policies and options for mental health days are no longer extras—they are expectations for modern drivers.

Highlight Tech-Investment and Sustainability

Newer drivers care about working for companies that use the latest technology and care for the environment. Point out tech features like smart routing, advanced safety systems, and upgraded cab amenities in job listings. Share ongoing improvements in eco-friendly practices to appeal to candidates who are passionate about sustainability.

Offer Growth and Learning Opportunities

No one wants to feel stuck in a dead-end job, including young drivers. Demonstrate a commitment to growth by offering paid training programs, mentorship with veteran drivers, and a clear path from rookie to expert. Many fleets offer skill-building workshops—both in-person and digital—that help drivers advance their careers and boost retention at the same time.

Tap Into Referrals and Local Partnerships

Your current team can help bring in the next wave of drivers. Employee referral programs, especially those that reward successful hires, are powerful recruitment tools. Establish relationships with community colleges, vocational programs, and local job fairs to connect directly with young job seekers in your area.

Build an Inclusive, Positive Culture

Younger drivers want transparency and respect. They look for fleets that promote diversity, recognize achievements, and provide health and wellness resources that show management cares about every driver, not just the bottom line. Simple steps—such as giving regular feedback, offering gym discounts or wellness apps, and fostering open communication—go a long way.

Combining these actions creates a real competitive advantage. Fleets that adapt and listen to young drivers’ needs fill open seats faster and build a more sustainable operation for years to come.

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Covenant-Landair was honored with the Partner-Level Supplier Award, John Deere’s highest supplier distinction, and the 2024 Sustainability Award. These awards underscore the company’s exceptional commitment to providing top-tier logistics solutions and advancing sustainable practices.

Excellence in Supply Chain Performance

The prestigious Partner-Level Status comes from John Deere’s Achieving Excellence program, which rigorously evaluates its suppliers on key performance criteria, including quality, delivery metrics, technical support, and cost efficiency. This honor confirms Covenant-Landair’s vital role in enhancing John Deere’s global supply chain operations and reliability.

Shaping the Future of Green Logistics

The Sustainability Truckload Carrier of the Year Award recognizes suppliers who excel in reducing environmental impact while sustaining high service levels. Covenant-Landair stood out for its proactive adoption of energy-efficient strategies, efforts to minimize greenhouse gas emissions, and its strong focus on driving innovation in sustainable logistics.

This dual recognition highlights Covenant-Landair’s operational excellence and reinforces its commitment to setting new standards in logistics performance and environmental responsibility.

Source: Truckers News
Image Source: Landair

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“At RXO, we optimize freight movements for shippers and carriers, which reduces empty miles and lowers the carbon footprint of the trucking industry,” said Drew Wilkerson, chief executive officer of RXO. “Through our RXO Connect platform and RXO Drive app, we match unused truckload capacity with our shippers’ needs. This approach reduces the environmental impact, provides our customers with efficient capacity, and drives innovation and growth.”

This recognition underscores RXO’s influential role in advancing sustainable practices and fostering a greener future within the logistics sector, according to a statement released by the company.

Pioneering Sustainability in Freight

RXO’s inclusion in the EPA’s inaugural SmartWay Leaders list can be attributed to its innovative initiative, CSR Principles: Corporate Action to Customer Options. This project demonstrates RXO’s dedication to improving freight efficiency, minimizing its environmental footprint, and delivering cutting-edge solutions to both customers and carriers.

Through its advanced technology platform and driver-focused RXO Drive app, the company is driving sustainable change while also bolstering operational resilience for the future.

RXO has implemented a series of sustainability-focused strategies to support its carrier network, including fuel optimization programs and efficiency-enhancing tools. For instance, the Intelligent Load Looper helps carriers plan multi-leg trips to maximize efficiency, while the cube utilization project analyzes trailer capacity usage to further cut down on empty miles. Features like “Get Me Home” provide carriers with flexible options to plan routes efficiently, resulting in increased driver satisfaction and improved carrier performance.

Transparent Progress for a Better Tomorrow

RXO maintains a strong commitment to accountability and measurable improvements. The company adheres to globally recognized sustainability reporting frameworks, such as the Global Reporting Initiative (GRI) and Sustainability Accounting Standards Board (SASB). These frameworks are instrumental in setting clear goals and tracking RXO’s advancements in environmental performance.

Source: The Trucker

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