“What’s great about NFI is that we care about each other. We care about our women drivers.” – Kaitlyn Cambria, Recruitment Marketing Manager at NFI Industries
In this episode of She Drives on Radio Nemo, Kaitlyn Cambria, Recruitment Marketing Manager at NFI Industries, shared insights into her work fostering an inclusive environment for women in trucking. As a proud dog owner of a two-year-old German Shepherd named Basil, Kaitlyn’s personal stories add a unique touch to her professional mission at NFI. But her focus on creating a safe, supportive community for drivers is what truly sets NFI apart.
Building a Culture of Safety for Women Drivers at NFI
Kaitlyn emphasized NFI’s dedication to safety, explaining how the company works diligently to ensure that women drivers feel secure on the road. The approach goes beyond standard measures, offering 24/7 dispatch support for drivers and ensuring they have the tools to navigate each route with peace of mind.
For example, Kaitlyn shared a story about an NFI driver on a route who needed to stop and use the restroom. She was able to stay on the phone with her dispatcher until she was safely inside. It’s these small but impactful gestures that help women drivers feel protected and supported, knowing they are part of a team that truly cares.
Listening and Adapting: NFI’s Recruitment Strategy
As part of their commitment to supporting women, NFI also has an initiative with a focus group of women drivers from the East Coast, including Pennsylvania, New Jersey, and New York. This group meets regularly to discuss issues specific to women in trucking and provides valuable feedback on how to improve the driving experience at NFI. Kaitlyn explained that this focus group is “a wide variety of women between, you know, being with the company for a short period of time or a long period of time… they are feeling that their ideas are coming into play, and their company is listening.”
This feedback loop is crucial for fostering a community where women drivers feel heard and valued, and their ideas are actively contributing to company policies.
Kaitlyn also explained that NFI relies heavily on feedback from current drivers to guide its recruitment efforts and policies. According to her, listening to the experiences of existing drivers is a key part of attracting new talent. She stated, “The one thing that I do and what my team does is listen to current drivers that we have… that’s what we can put in the forefront between our marketing, making sure we have the correct stories that will resonate with other females.”
A Commitment to Women in Trucking
Through its commitment to listening to female drivers and creating a supportive environment, NFI is setting a new standard for women in the trucking industry. By prioritizing both recruitment and retention, NFI aims to continue fostering a sense of community and safety for women drivers.
For more information about career opportunities with NFI, visit drivennfi.com and be sure to tune into Kaitlyn’s episode here.
