Estes is driving change—literally. The leading transportation and logistics company has revamped several trailers into moving billboards promoting nonprofits selected by their employees. This effort is part of the “Open Heart, Open Road” campaign, which highlights Estes’ commitment to community partnerships and charitable causes.
Making Awareness Mobile
“By leveraging our presence on roadways all over the country, we’re able to raise awareness and reach more people about important causes,” said Webb Estes, president and COO of Estes. “We look forward to seeing the impact of this new program and letting everyone know about the causes and nonprofits that Team Estes supports and believes in.”
Launching with a Longtime Partner
The first charity to benefit from this campaign is a familiar partner to Estes—the American Diabetes Association. Soon, communities nationwide will see trailers wrapped in vibrant designs highlighting the work of this important organization.
Supporting a Range of Important Causes
The American Diabetes Association isn’t the only nonprofit Estes is championing. Over the next year, additional trailers will feature organizations chosen for their meaningful contributions to society. These include:
Bringing the Message to Communities Across the U.S.
These eye-catching trailer wraps will appear in markets nationwide, including Estes’ hometown of Richmond, Va. By combining the power of their nationwide reach with a heartfelt mission, Estes is making a difference one mile at a time.
“Open Heart, Open Road”: More Than Just a Slogan
This campaign illustrates Estes’ steadfast belief in giving back to communities and empowering their teams to champion the causes they care about most.
Stay tuned—you just might see one of these inspiring trailers on the road, sparking awareness and action for nonprofits that change lives every day.
Source: The Trucker
Image: Estes
