Award Recognition for Excellence in Marketing and Industry Insight
Fleet Advantage (FA) proudly announced its “Driving Success” podcast as the recipient of the prestigious Trailblazer Award from the Transportation Marketing & Sales Association (TMSA).
“We are incredibly pleased to receive this recognition from TMSA,” shared Katerina Jones, CMO at FA. “Driving Success was developed as a way to bring relevant, timely, and insightful conversations to transportation professionals across all levels of experience. This award is a reflection of our team’s creativity, commitment, and deep understanding of the industry’s evolving needs. It also validates our broader strategy of meeting audiences where they are—through accessible and impactful digital content.”
The TMSA Trailblazer Awards
The Trailblazer Awards honor innovation, creativity, and measurable results in marketing and sales within the transportation sector. Each year, TMSA recognizes organizations that craft forward-thinking, data-driven campaigns that contribute meaningfully to their industries. Fleet Advantage garnered this accolade for its ability to elevate brand presence, deliver purpose-driven content, and achieve business outcomes.
The Impact of “Driving Success”
Launched in 2024, Fleet Advantage’s “Driving Success” podcast was designed to attract a younger, tech-savvy audience, blending education and thought leadership with the goal of increasing brand awareness. The podcast’s episodes explore key transportation topics, including fleet asset management, financing strategies, safety initiatives, and regulatory updates, all tailored to the evolving needs of industry professionals.
Fleet Advantage celebrated several milestones in the podcast’s first year:
- 600% growth in views and listens
- Enhanced engagement with clients and prospects
- Strengthened relationships with existing customers
The podcast became an integral tool in Fleet Advantage’s digital content strategy, bolstered by partnerships, syndication across LinkedIn and YouTube, social media campaigns, and email promotions. Episodes such as Navigating the CARB Prebuy, Fleet Management: State of the Industry, and the Summer of Safety micro-series have resonated strongly with listeners, serving as valuable resources for education and community building.
Judges and Industry Praise
The podcast’s innovation and execution drew high praise from TMSA competition judges.
“I love a podcast and know how challenging it can be to keep it going. Kudos for captions—so important. This effort lays the foundation for a full content marketing strategy,” noted one judge.
Another commented, “An interesting and very well-thought-out project. The execution is impressive.”
More Than a Podcast
Episodes addressing important topics, like the Commercial Vehicle Safety Alliance’s (CVSA) Brake Safety Week and National Tire Safety Week, showcased the brand’s dedication to industry well-being and road safety. These campaigns also highlighted Fleet Advantage’s ability to connect with its audience on current events, further cementing its role as a thought leader.
Fleet Advantage’s marketing team, including Jones and marketing and digital coordinator Tracy Derival, accepted the award during the 2025 TMSA ELEVATE Conference’s Blazer’s Bash.
The podcast is available for streaming on Apple Podcasts, Spotify, YouTube, and other platforms.
Explore Fleet Advantage’s award-winning podcast today and stay ahead in the transportation industry.
(Image Source: Fleet Advantage) Fleet Advantage’s CMO Katerina Jones and marketing and digital coordinator Tracy Derival accept the MSA Trailblazer Award for FA’s “Driving Success” podcast. Source: The Trucker
