As National Truck Driver Appreciation Week (NTDAW) winds down, Shell Rotella and Love’s Travel Stops are making sure drivers know their hard work hasn’t gone unnoticed. The two brands teamed up to deliver a meaningful thank-you that goes beyond words, with a donation to the St. Christopher Truckers Relief Fund (SCF).
Turning Appreciation into Action
Earlier this year at the Mid-America Trucking Show (MATS), Shell Rotella invited attendees to record messages of gratitude in its “Thank-a-Trucker” studio. For each message shared, both Shell Rotella and Love’s pledged $20 to SCF — an organization dedicated to helping truckers facing unexpected financial or medical challenges.
In total, 72 heartfelt recordings were made, adding up to a combined $2,880 donation to SCF. Shell emphasized the power of turning appreciation into action: “Seventy-two voices of gratitude echoed through MATS, each one a heartfelt ‘thank you’ that turned words into action. In total, these messages generated a $2,880 donation made in honor of the hardworking people who keep the country moving.”
Spotlighting the People Behind the Wheel
The donation is being presented this week during NTDAW, along with a virtual check presentation video rolling out on social media. The video will feature thank-you messages from Shell Rotella and Love’s representatives, paired with the unveiling of the donation check, creating a shareable way to recognize truck drivers nationwide.
Julie Wright, North American brand manager for Shell Rotella, underscored the importance of the effort: “Truckers are the unsung heroes of the highway, and their sacrifices and commitment deserve our deepest gratitude. We are honored to shine a spotlight through this shared tribute to every mile, every sacrifice, and every story worth celebrating through our continuing support of SCF.”
A Gift That Makes an Impact
For drivers, this support can make a real difference. Diane Hutsell, director of philanthropy at SCF, explained: “Every donation, every thank-you message, makes a difference. Shell Rotella and Love’s Travel Stops continue to show up for drivers in a meaningful way, and this gift will help us continue our mission to support truckers in need.”
Amplifying Voices Across the Industry
To reach even more drivers, Shell Rotella partnered with trucking influencers Clarissa Rankin (@iamclarissarankin) and Tarik Al-Amin II (@tarik_alaminii). Their platforms helped amplify the project, encouraging drivers to share personal experiences and stories of gratitude that reflect the strength and heart of the trucking community.
Courtney Franklin, manager of community relations at Love’s Travel Stops, noted how the partnership reflects shared values: “It’s an honor to align with Shell Rotella in sharing a sincere thank you to the people who drive the transportation industry and economy. This partnership reflects our shared respect for drivers and our commitment to their health and success.”
Wrapping Up NTDAW with Thanks
As NTDAW comes to a close on Sept. 20, the donation and tribute video serve as reminders that appreciation for drivers shouldn’t stop once the week ends. With millions of miles traveled and countless sacrifices made, this initiative highlights the dedication of professional truckers and the importance of recognizing their role in keeping America moving.
To see the “Thank-a-Trucker” tribute video and virtual donation presentation, visit Shell Rotella’s official pages on Facebook, Instagram, and X.
Source: Shell
