Truck drivers know the work they do keeps America moving, but getting recognition for the everyday dedication it takes isn’t always easy. The American Trucking Associations (ATA) recently celebrated individuals and organizations that go above and beyond to showcase the value and professionalism of truck driving with the 2025 Mike Russell Trucking Image Award.
“Each year, the Mike Russell Award highlights the creativity and dedication of those who work tirelessly to share our industry’s story,” said Nikki Thomas, vice president of industry affairs at ATA. “This year’s recipients have gone above and beyond in showcasing the essential role trucking plays in our daily lives and the pride that drives our workforce.”
What the Award Means
Sponsored by Great West Casualty Company, the Mike Russell Trucking Image Award recognizes motor carriers, individuals, and trucking organizations that demonstrate professionalism, dedication to safety, and leadership in promoting a positive image of the industry.
“Great West Casualty Company is proud to sponsor the Mike Russell Trucking Image Award, which celebrates those who promote a deeper understanding of the trucking industry,” said Steve Ponder, senior vice president at Great West. “Thanks to the ongoing efforts of past and future recipients, the public’s perception of trucking continues to grow more positive each year.”
Meet the 2025 Honorees
This year’s winners highlight how everyday actions and community involvement can make a real difference.
Trucking Association of New York (TANY)
Through TANY’s Community Supervision initiative, more than 55 individuals have earned their Commercial Driver’s Licenses since 2023. “This isn’t just workforce development – it’s life-changing,” ATA noted. Beyond licensing support, TANY funds and supports the Transportation Club at the Charter School for Applied Technologies High School in Buffalo. What started small has grown into a hub where students explore transportation careers, gain hands-on experience, and connect with mentors in the trucking industry.
Antoine Sadler, Professional Truck Driver, Walmart Transportation
A second-generation driver, Sadler has logged over 2.7 million safe driving miles across a 29-year career. He serves on North Carolina’s Road Team, Walmart’s Road Team, and America’s Road Team, and has competed in multiple truck driving championships. Since 2021, Sadler has served on the TAT board, helped launch the TAT Man to Man campaign, and contributed to the TAT Freedom Drivers Project trailer. He also volunteers with organizations like the Special Olympics, National Night Out, and Samaritan’s Feet, showing that dedication to trucking goes hand in hand with giving back to the community.
“These individuals have seamlessly woven positivity into their everyday lives, creating a ripple effect that touches countless others,” said Dan Horvath, COO of ATA. “Today, we’re proud to expand that list to 66, with two new recipients. These recipients embody ATA’s commitment to promoting a positive image of trucking. Their applications stood out as powerful examples of how storytelling, leadership, and innovation can shape public perception and inspire meaningful change.”
Image Source: ATA
Other Source: The Trucker
