In a move to prioritize safety on the roads, Averitt Express has introduced an engaging and informative video campaign for their 5,000-plus drivers. The program, launched at the beginning of 2023, aims to inspire and encourage safe driving practices through voluntary online refresher courses.
The first quarter’s course delves into the art of driving safely in adverse conditions, showcasing real-life scenarios captured by Averitt’s outward-facing cameras. The second-quarter video focuses on valuable tips for drivers to effectively control their speed.
Every driver who completes the course in each quarter will be automatically entered into separate draws for a chance to win Red Thinkin’ Rewards points. Averitt’s points-based incentive program offers a plethora of exciting rewards.
The response to the program has been overwhelming, with thousands of drivers eagerly participating in the first and second quarters. Averitt has pledged to maintain this momentum by spotlighting a specific online video each quarter, ensuring that their drivers stay informed and empowered on the road.
“We’re proud of our culture of doing things the right way and the safe way,” said Jason Bolton of Averitt’s safety leadership. “The quarterly campaigns are another way to build on that commitment, and we’re thrilled with how our driving associates responded.”
Averitt prioritizes safety and strives to have the safest trucks on the road. They achieve this through comprehensive training programs and awareness campaigns.
New Averitt drivers undergo extensive training that covers protective driving techniques, operational technology, accident reporting, equipment and maintenance information, hours of service compliance, and the importance of seat belt usage.
For those who need extra training, Averitt offers its driver development school, which includes a vehicle maneuvering course to ensure drivers are well-prepared for the road. This training encourages teamwork and fosters trust among drivers.
To ensure safe driving practices are always top of mind, Averitt conducts monthly education campaigns. They also provide on-site classroom programs and require drivers to complete various online safety courses. Averitt is committed to continually improving safety on the road.
Source: The Trucker
Photo: Averitt Express
