Celebrating the People Who Keep America Moving: How Carriers Can Celebrate Their Drivers This #NTDAW

Each September, the trucking industry unites to honor the dedication and tireless efforts of professional drivers who keep goods moving and supply chains strong. National Truck Driver Appreciation Week, taking place from September 14 to 20, offers carriers, shippers, and fleet managers the opportunity to step beyond daily routines and meaningfully recognize drivers for the critical role they play. It is a chance to pause, reflect, and celebrate the people who ensure our economy keeps rolling.

To encourage active participation, the American Trucking Associations (ATA) introduces themed activities that make appreciation visible and memorable throughout the week:

Monday: Burgundy and White Day

Show NTDAW pride by wearing the official colors and brightening up terminals, cabs, and office spaces. Posting photos builds enthusiasm, and recognizing the most spirited groups strengthens team culture.

Tuesday: Treat a Trucker

Offer complimentary breakfasts, snacks, or refreshments at terminals or local truck stops. Enhancements like personalized notes, branded tokens, or driver-friendly items make the gesture stand out.

Wednesday: WIM Wednesday Driven to Lead

Highlight women in trucking by supporting the Women In Motion webinar, which shares inspiring stories and insights. Activities like raffles or gift card giveaways encourage strong engagement.

Thursday: Thank a Trucker

Leaders and team members can record short appreciation messages. Sharing them internally or on social media ensures drivers feel truly recognized authentically.

Friday: Raffle and Recognition

End the week on a high note with raffles, gatherings, or informal celebrations spotlighting drivers’ contributions. A recap of the week’s highlights builds camaraderie and pride.

While the ATA framework provides guidance, true impact depends on industry-wide involvement. A Women In Trucking Association poll on LinkedIn reflected growing participation. 56% of responding companies plan to host special events this year, while about 20% will acknowledge drivers through smaller initiatives. This broad support demonstrates increasing commitment to valuing drivers across the industry.

To maximize appreciation this week and beyond, carriers can adopt practical, meaningful approaches such as:

• Writing personalized thank you notes that reference safe driving milestones or service achievements.
• Coordinating meals or social gatherings that work with varied driver schedules so everyone is included.
• Decorating terminals with NTDAW branding and colors to create a festive, welcoming space.
• Sharing driver profiles and success stories through newsletters, social feeds, or company channels.
• Offering thoughtful gifts such as comfort kits, wellness products, or gift cards tailored to drivers’ needs.
• Enhancing terminal amenities with secure parking, clean facilities, and comfortable break areas, which are especially valued by women drivers.
• Launching mentorship and leadership programs that help drivers grow professionally and feel supported.

Driving a truck is among the most demanding professions, marked by long hours, extended time away from home, and critical responsibility. While National Truck Driver Appreciation Week provides a dedicated window to say thank you, the real difference lies in consistent, everyday recognition. Small but meaningful actions combined with genuine respect build lasting trust, strengthen morale, and help drivers feel truly valued long after the week has ended.

Source: ATA, Women In Trucking