Crete Carrier Corporation has recently introduced the “Safely Together” campaign, an initiative inspired by truck drivers to help educate the public about sharing the road safely with tractor-trailers. This campaign underscores the importance of mutual road safety and seeks to make highways safer for everyone.
The Campaign’s Mission
The primary goal of the “Safely Together” campaign is simple yet powerful—to ensure that everyone reaches their destinations safely. Tim Aschoff, President and Chief Operating Officer of Crete Carrier, explains that the initiative reflects common concerns voiced by truck drivers.
“I ask drivers what’s the most challenging part of the job? And more and more, I hear that, ‘It’s the motoring public around me, not driving safely.’ And so, we really wanted to help people who are not truck drivers understand how to safely drive around our trucks and around all drivers out there,” said Aschoff.
This focus on road safety highlights how trucking professionals often face unique challenges due to the driving habits of other road users.
What the Campaign Offers
At the heart of the campaign is a series of short, educational videos that cover various safety topics, such as:
- Maintaining Proper Following Distance: It is important to leave enough space behind large trucks to avoid accidents.
- Awareness of Blind Spots: Teaching drivers about areas with limited visibility around trucks.
- Providing Turning Space: Demonstrating why trucks need extra room to execute turns safely.
These videos are accessible online via Crete Carrier’s YouTube channel and Facebook page, ensuring they reach a wide audience.
The Inspiration Behind the Effort
David Snitily, Director of Communications at Crete Carrier, noted that the idea for the safety campaign was born from heartfelt conversations with truck drivers.
“As you know, professional drivers have a tough job while providing a service most of us take for granted,” Snitily shared. “So, I asked drivers what types of things the general public could do to show their appreciation for the job they do.”
He explained that the common theme among responses was a desire for greater safety awareness. “General safety awareness was the common theme behind their answers. So that is what we are trying to accomplish, which will hopefully make the roads safer for all involved.”
A Small Way to Say Thank You
Beyond improving road conditions, the campaign also aims to express gratitude to truck drivers for their critical contributions to everyday life.
“Trucking is a critical industry. Drivers have a challenging job. You can recognize and thank drivers by driving safely around them,” stated Aschoff, emphasizing the essential role truck drivers play in ensuring that goods arrive where they’re needed.
Promoting Safer Roads for All
With this campaign, Crete Carrier Corporation is addressing a common industry concern and fostering collaboration and respect between professional truck drivers and everyday motorists. By watching and sharing the “Safely Together” videos, drivers of all vehicles can gain valuable insights and make the roads a safer place for everyone.
Source: Truckers News
Source: Crete Carrier Corporation
