When rules are not consistently followed, the consequences can be immense. Nuclear verdicts may arise when fleets neglect to apply safety protocols evenhandedly – a mistake that could come with disastrous financial and legal repercussions.
“That kind of inconsistency makes it easier to paint fleets as negligent,” explains Mark Murrell, president and co-founder of CarriersEdge.
Here are Murrell’s top five tips for creating a safer fleet.
- Consistently Apply Fleet Safety Programs
Murrell suggests leveraging innovative technology tools, like dashcams, telematics devices and online safety training programs to not only monitor drivers but also help cultivate safe driving habits.
“Too often fleets cherry pick which drivers get this technology to save money,” he says. “They pick drivers they think need it. But they may be unaware of other drivers exhibiting unsafe behaviors. Later, they end up with a nasty surprise in court. They must apply safety technology consistently across their fleets.”
- Follow Up on Safety Concerns
Collecting data is not enough – fleets must use it wisely. It’s one thing to tell drivers that they should complete online training every month, but what really counts is the follow-up from fleet managers on issues flagged in the gathered information.
“Too many fleets do nothing with the information they gather and never follow up with drivers who need help,” he says. “But the first thing a plaintiff attorney will ask is: ‘What did you do with this data? Did you coach the driver? Did you fill in their knowledge gaps?”
- Tailor Programs to Your Fleet
Companies can now take advantage of predictive analytics to gain valuable insights into their fleets, from how drivers handle their trucks and which lanes they travel in, all the way down to uncovering potential problem areas. With this data available at hand, companies have a unique opportunity to design bespoke safety programs that meet their specific needs for greater control over operations.
- Keep Your Training Records
Even the most consistent training regimens can be rendered meaningless without proper documentation. A commitment to tracking progress is key if you want your hard work to pay off.
“Lawyers will tell you, if you cannot prove that it happened, it didn’t happen,” he says.
- Develop a Culture of Safety
Companies that emphasize safety succeed when the whole organization is dedicated to developing a culture of security. From executives leading by example to employees committing themselves, all levels must be involved in creating an environment where everyone looks out for one another’s well-being and takes proactive steps towards preventing accidents.
“Safety programs become more effective when all employees become active participants,” he says. “The safety program becomes the foundation for a better workplace culture.”
Source: Heavy Duty Trucking
