Goodyear Unveils Tire Art Masterpieces at the 2025 Cotton Bowl Classic

Goodyear unveils breathtaking tire art at the 2025 Cotton Bowl Classic, celebrating innovation, tradition, and college football pride with tire sculptures, fan experiences, and high-performance vehicles.

A Fusion of Innovation, Tradition, and Art

Goodyear is redefining the game at the 2025 Cotton Bowl Classic with a unique blend of tradition, cutting-edge technology, and artistic craftsmanship. Known for its deep-rooted connection to college football, the brand is showcasing its latest tire innovations alongside tire art and interactive fan experiences in celebration of the College Football Playoff Semifinal.

Paying Tribute to Team Pride with Tire Sculptures

To honor the clash between Ohio State University and the University of Texas in this year’s Cotton Bowl Classic, Goodyear has revealed two breathtaking sculptures. Designed to reflect the essence of team spirit, the sculptures take the form of football helmets inspired by each university. These artistic endeavors are crafted from Goodyear’s latest tire innovation—the Assurance WeatherReady 2—illustrating the company’s focus on all-season reliability, performance, and durability.

Ryan Waldron, President of Goodyear Americas, shared his excitement about this unique display, stating, “The Goodyear Cotton Bowl Classic is an exciting event. We are proud to join The University of Texas and The Ohio State University in this celebration of excellence. Our tire art tradition continues to evolve, and with the Goodyear Assurance WeatherReady 2 tire being a key part of Goodyear’s tire lineup, we are thrilled to showcase its design and performance capabilities while honoring the spirit of college football and the journey everyone takes to get to today’s game.”

Each helmet sculpture stands an impressive 5 ½ feet tall and weighs 200 pounds. Tire artist Blake McFarland, a former minor league baseball player, dedicated over 400 hours and used more than 90 Goodyear tires, along with 3,600 staples, to bring these intricate works of art to life.

Fans attending the game on January 10 at AT&T Stadium in Arlington, Texas, will have the opportunity to view these stunning sculptures up close and capture memorable photos.

Elevating the Fan Experience at the Cotton Bowl Classic

Goodyear isn’t stopping at tire art. At the 2025 Cotton Bowl Classic, fans will be invited to explore a state-of-the-art Goodyear Mobile tire installation van. This on-site activation allows attendees to learn about Goodyear’s convenient tire installation services and the Assurance WeatherReady 2—an all-season tire delivering exceptional wet performance, durability, and traction.

Additionally, fans will get a special sneak peek at vehicles equipped with Goodyear’s high-performance tires. This includes NASCAR’s Garage 56 vehicle, the ABB NASCAR EV Prototype, and the Tire Rack One Lap of America-winning car, which showcased the remarkable capabilities of the Goodyear Eagle F1 SuperCar 3 tire after conquering a grueling 4,000-mile trek across diverse terrains.

“As the official tire of the Cotton Bowl Classic and a brand with deep ties to college football, Goodyear is excited to provide fans and consumers a chance to experience our premium products up close,” Waldron said. “From the tire art to our tire displays and vehicles, we’re looking forward to a memorable and engaging experience at the 2025 Cotton Bowl Classic.”

Celebrating Decades of Legacy in College Football

Goodyear’s history with college football stretches back nearly 70 years to the first aerial coverage of the Rose Bowl by the iconic Goodyear Blimp in 1955—a legacy that continues to leave its mark. This year, the 100th-anniversary celebrations of the Goodyear Blimp further amplify the company’s commitment to historic sports moments.

The Goodyear Cotton Bowl Classic holds a prestigious place in college football, often hosting pivotal matchups. The 89th annual game highlights a semifinal showdown between eighth-seeded Ohio State and fifth-seeded Texas. Ohio State will mark its fourth Cotton Bowl Classic appearance, while Texas—a storied program—enters its 23rd. The victor will secure a spot in the College Football Playoff National Championship.

Don’t Miss the Action

The highly anticipated duel between these two collegiate powerhouses takes place on Friday, January 10, at 7:30 p.m. EST.

 

Source: The Trucker

Image: Goodyear