The Women In Trucking Association (WIT) continues to make waves in the trucking industry, ensuring that women and girls see the career possibilities available to them. A major part of their outreach includes attending key industry events, setting up the WITney® Educational Trailer, and providing insightful discussions through their leadership.
Source: Women In Trucking
The Impact of WITney® at Industry Events
Did you know that in 2024, the WITney® Educational Trailer traveled to 40 events? Nearly 7,500 visitors—primarily women and girls—stopped by to explore the many career opportunities available in trucking. From job fairs and community events to corporate gatherings and major industry conferences, WITney® has become an essential part of WIT’s mission.
Beyond WITney®, WIT’s President & CEO, Jennifer Hedrick, plays an active role in industry events, speaking and networking to further the organization’s mission. The goal is clear: educate, motivate, and inspire more women to enter trucking while also supporting those already in the industry by addressing challenges like work-life balance and gender bias.
Where You’ll Find WIT
Before committing to an event, WIT carefully evaluates its alignment with the organization’s mission and its potential reach. Once confirmed, the WIT team collaborates closely with event hosts to maximize impact.
One of the biggest annual events WIT attends is the Mid-America Trucking Show (MATS), held each March at the Kentucky Exposition Center in Louisville, Ken. As the largest trucking event in North America, MATS attracts more than 50,000 attendees and 870 exhibitors. WIT makes a strong presence at this event with both a booth and WITney®, strategically placed at a high-traffic location to engage women, girls, and allies interested in trucking careers.
WITney® isn’t just a mobile exhibit—it’s an interactive experience featuring:
- Educational kiosks covering Trucking 101, industry myths, FAQs, and a career quiz
- A wall mural showcasing WIT’s milestones since its inception in 2007
- Headset kiosks where visitors can hear inspiring HERstories from female truckers
- A female trucker uniform display featuring essential workwear and safety gear
- A state-of-the-art driver simulator that lets attendees experience truck driving in various weather and road conditions
Each year at MATS, WIT also hosts the highly anticipated Salute to Women Behind the Wheel, a celebration that honors and recognizes female truck drivers for their dedication and success in the industry.
WIT at the Food Shippers Conference
Another major event WIT attended this year was the 2025 Annual Food Shippers Conference, hosted by Food Shippers of America from March 2 to 4 at the J.W. Marriott Desert Springs in Palm Desert, Cali. Over 1,300 supply chain, transportation, and logistics professionals were in attendance.
Representing WIT at the conference were Jennifer Hedrick, Carleen Herndon (Member Services & Sales), Cassidy Mullins (Conference & Management), and Brian Everett (Content & Strategy). Their goal was to promote WIT’s mission and encourage greater female participation in the industry. WITney® was also present outside the conference center, helping to generate awareness about trucking career opportunities for women.
Special thanks to Walmart professional drivers Krista Cardoso and Vivian Gonzalez, who transported WITney® to the event and staffed the trailer.
Navigating WITney® into the venue’s parking lot was no small feat due to tight spaces and obstacles. “It was incredibly impressive,” said Hedrick, describing how the driver maneuvered WITney® through a difficult right turn surrounded by large rocks. “She navigated a really tight right turn coming out of the main entrance to the hotel that was lined with large rocks on all sides, really limiting her space to maneuver.”
“This roundabout at the front was filled with cars coming in and out, and she waited a long while for a clearing to begin turning,” Hedrick continued. “Then more cars, so she was doing all of this in front of a backup of cars and handled it so well.”
Want to Book WIT for an Event?
WIT is a trusted authority on women’s opportunities in trucking, offering insights, data, and best practices on industry trends. Their team regularly speaks at public and corporate events, trade shows, and even ride-alongs.
If you’re interested in having WIT at your next event, complete a Booking Request Form to explore potential opportunities!
Source: Women In Trucking
