Kenworth Gears up to Celebrate 100th Anniversary in 2023

Kenworth Truck Co. is ringing in its centennial year with 100th-anniversary celebration events designed as an homage to the company’s founding back in 1923. The festivities include a special design of two models based on their W900 and T680 sleeper cab highway tractors—specially crafted in four exclusive colors adorned with commemorative badges and décor to mark this momentous milestone for the manufacturer.

The W900 SE, based on the popular 1961 model, will be the most exclusive of the two with only 900 being produced – all of which are already spoken for. The T680 Signature Edition will be produced in greater numbers but exclusively in 2023.

“Kenworth’s storied history over the past 100 years provides much to be proud about,” said Kevin Baney, Kenworth general manager and PACCAR vice president. “From being the first U.S. truck manufacturer to offer a diesel engine as standard equipment in 1933 to selling Kenworth trucks with an electric powertrain today, it’s been quite a journey. We’re also especially proud of our leadership in truck aerodynamics with the Kenworth T600 introduction in 1985. That model began the revolution in fuel-efficient trucks and its evolution has tremendously advanced in the new flagship T680 that sets industry standard today in truck aerodynamics.”

In celebration of a milestone in its history, Kenworth has created an interactive tribute page containing historic photos and details about special commemorative events. Explore the company’s 100-year journey by visiting Kenworth100.com.

In honor of the big anniversary, the 2023 Kenworth Merchandise Collection features an expansive selection of over 25 new items, from official apparel to drinkware and accessories. This collection has something for everyone – fleets, drivers, and brand enthusiasts alike.

Kenworth’s entire 2023 merchandise collection boasts over 300 items, including caps, clothing and accessories for men, women, and children as well as mugs, golf products from top brands along with two calendar designs to commemorate the century-long journey of Kenworth trucks since 1923. The wall and appointment calendars feature photographs tracing the development across all time periods; iconic models such as T680 76inch high roof sleeper ,T 680E battery electric vehicles are among those included in this exclusive lineup.

 

Source: Land Line