Love’s Travel Stops has rolled out an upgraded version of its Love’s Rewards loyalty program, adding new earning opportunities for both professional truck drivers and everyday motorists.
The updated program applies across Love’s nationwide network of 608 travel stops and 62 country stores. It builds on the company’s existing loyalty platform while expanding how points are earned on fuel and in-store purchases.
Access to the unified program is now centralized through the recently updated Love’s App.
Launch Promotion for All Members
To mark the launch, Love’s announced a limited-time promotion beginning March 1.
All Love’s Rewards members, regardless of join date, will receive 100 bonus points on their first in-store scan using Love’s Rewards. The offer runs through Sept. 30. Points earned through the program can be redeemed like cash on future purchases.
What Changes for Professional Truck Drivers
Love’s said the enhanced program continues its focus on professional drivers, including increased earning potential on merchandise while maintaining familiar benefits such as shower credits and members’ best offers.
New professional driver benefits include:
- Base tier now earns 2 points per $1 spent on in-store merchandise, which is double the previous rate
- An extra 2 points per $1 spent, in addition to tier earnings, on Love’s-branded products, Love’s freshly made meals and snacks, and bulk DEF
Beginning Oct. 1, the complimentary drink refill program for professional drivers will transition to a monthly credit-based model. Under the revised structure, drivers will earn more points that can be used toward fountain or cooler beverages or redeemed for other rewards.
What Casual Drivers Receive
Casual drivers continue to have access to fuel discounts, including:
- $0.10 off per gallon of gasoline
- Up to $0.25 off per gallon of auto diesel
The program also maintains Love’s drink club benefit, where every fifth fountain drink or coffee is free.
New casual driver earning opportunities include:
- 1 point per gallon of gasoline and auto diesel
- 2 points per $1 spent on in-store merchandise
- An extra 2 points per $1 spent on Love’s-branded products, Love’s freshly made meals and snacks, and bulk Diesel Exhaust Fluid
What This Means for Drivers and Fleets
With expanded point structures and centralized access through the Love’s App, the updated Love’s Rewards program increases earning flexibility for both over-the-road truck drivers and casual motorists.
For professional drivers who regularly fuel and shop at Love’s locations, higher point multipliers on merchandise and branded items may translate into more frequent redemptions. Casual drivers continue to receive fuel savings while gaining additional ways to accumulate points inside the store.
The enhancements reflect continued competition among major truck stop chains to offer stronger loyalty incentives tied to fuel purchases, in-store spending, and driver retention.
