Mack Trucks partnered with the American Society for the Prevention of Cruelty of Animals (ASPCA) this Giving Tuesday to kick off it’s Partner for the Ride social media campaign.
The heavy-duty truck manufacturer promised to match gifts up to $100,000 and donors didn’t disappoint. They successfully reached the goal, totaling over $200,000 being donated to the ASPCA.
To participate in Partners for the Ride, Mack truck owners were asked to share photos of their pets with the hashtag #parthersfortheride, including the link for others to donated to the ASPCA.
Mack owner John Paglia III, owner and president of Florida Express Environmental, and his French bulldog Mack. Paglia participated in last week’s fundraising event. (Photo Mack Trucks)
“A brand with a bulldog in its logo may seem like an obvious fit with the ASPCA,” said Rich Million, senior vice president of strategy and business development of Mack Trucks. “The truth is many of our owners have animals and they bring them on the road for companionship. We want to support organizations that are important to our customers and our employees. The ASPCA is a perfect example.”
“Giving Tuesday is a great opportunity to turn compassion into action, and the ASPCA is excited to be working with Mack Trucks to celebrate the human-animal bond and help vulnerable animals this holiday season,” said Matthew Carroll, Senior Manager of Cause Partnerships and Events at ASPCA.