We’re midway through Truck Driver Appreciation Week, and companies across the country are stepping up to recognize the men and women who keep freight moving and store shelves stocked. From free meals to discounts and special celebrations, drivers are being reminded just how vital their work is.
DAT Hosts BBQ Events in South Dakota
On Sept. 15 and 16, DAT Freight & Analytics welcomed drivers in South Dakota with free BBQ meals as part of its annual show of appreciation. The events took place at Coffee Cup Fuel Stops in Brandon and Hartford, where drivers could grab a meal from the Backyard BBQ food truck, pick up DAT swag, and connect with representatives.
DAT also used the events to highlight its partnership with the St. Christopher Truckers Relief Fund, an organization that supports drivers and their families when medical challenges prevent them from being on the road.
“DAT’s success is built on the work and dedication of owner-operators, small carriers, and their truck drivers,” said Jeff Clementz, DAT President and CEO. “Freight doesn’t move, and our business simply wouldn’t exist without them. These events are our way of saying thank you.”
Circle K Offers Free Drinks Nationwide
Circle K Pro is showing appreciation by offering drivers five free drinks through its Inner Circle rewards program. From Sept. 14–20, professional drivers can redeem the code DRIVERWEEK25 in the Circle K app under Account > Redeem Code to access the deal. Options include Polar Pop (up to 44 oz), Froster, or Hot/Iced Coffee, with one redemption available per day at participating locations. It’s a simple way for drivers to grab a well-earned refreshment while on the road.
C.H. Robinson Announces Awards Today
In Minneapolis, C.H. Robinson is marking this week by honoring its 2025 Carrier of the Year Award winners, with names revealed today, Sept. 17. The awards highlight carriers of every size, from small family operations to large fleets, for consistently delivering exceptional service.
Alongside the award ceremony, the company is spreading appreciation nationwide. Drivers are receiving thank-you gift boxes with handwritten notes from employees at locations in Atlanta, Chicago, Dallas, Indianapolis, Los Angeles, and Columbus, Ohio.
WEX Offers Fuel Savings for Drivers
Fuel remains one of the biggest expenses for truckers, and WEX is offering relief during this appreciation week. Through Sept. 20, drivers using the 10-4 by WEX app can access a special sign-on bonus of $25 off their first 75-gallon fuel purchase.
The app, designed to give small carriers and independent truckers access to discounts usually reserved for large fleets, is accepted at thousands of locations across the country, including Love’s, Circle K, TA, Petro, Speedway, and more.
The 10-4 by WEX app is available in the Google Play Store or the App Store.
Port of Long Beach Thanks Drivers with Food and Gifts
On Sept. 16, the Port of Long Beach hosted an appreciation event for drivers who move freight through its busy harbor. Free breakfast and lunch were provided, along with port-branded gifts. The event also featured representatives from the California Air Resources Board, who offered on-site testing and guidance on Clean Truck Check requirements.
A Week to Remember
As Truck Driver Appreciation Week continues, one thing is clear — the industry is rallying to ensure drivers feel valued. Whether it’s a hot meal, a discount at the pump, or a simple thank-you note, these gestures reflect the respect and gratitude that professional drivers have earned.
Source: Truckers News, The Trucker
Image Source: Next Generation In Trucking
