Peterbilt recently brought together truckers, owners, and employees for its annual Peterbilt Pride & Class Parade, a week-long celebration tied to the company’s United Way Giving Campaign. The event showcases both locally built trucks and the deep connection between Peterbilt and the Denton community.
The campaign allows Peterbilt employees to contribute through fundraising events, company initiatives, and personal donations, reinforcing the company’s commitment to giving back.
“The United Way Giving Campaign is a reflection of Peterbilt’s commitment to our community,” said Jake Montero, Peterbilt general manager and PACCAR vice president. “The parade is a fantastic tradition that unites our employees, customers and the Denton community. It celebrates the dedication of our employees and their shared loyalty and passion with Peterbilt owners, dealers and fans.”
Since its debut in 2016, the Pride & Class Parade has grown into a marquee event for Peterbilt drivers across North America. Truck owners and operators travel to Denton to display their customized rigs, from classic 1969 Model 358s to the latest 2026 Model 589 trucks.
Gary Henderson, President and CEO of United Way of Denton County, highlighted the partnership’s long-term impact. “Peterbilt and United Way of Denton County have built a longstanding partnership that has strengthened our community for more than three decades,” he said. “Peterbilt’s ongoing financial support and employee engagement have created a meaningful and lasting impact across Denton County.”
For truck drivers, the parade isn’t just a celebration of trucks—it’s a reminder of the influence the trucking community has in supporting local causes and making a tangible difference in the lives of others.
Image Source: Peterbilt
Source: Truckers News
