In a move that underscores its dedication to future industry leaders, Peterbilt has renewed its sponsorship of the American Trucking Associations’ (ATA) Trucking U program for the second year. This initiative aims to prepare the next generation with a thorough understanding of the trucking industry.
“Trucking U is an important program in advancing the trucking industry and we are excited to continue our sponsorship for a second year,” remarked Jake Montero, assistant general manager, sales and marketing for Peterbilt. “As industry leaders, we see this as a key opportunity for student development, preparing the next generation for success in the commercial transportation industry.”
According to Peterbilt’s media announcement, they remain the exclusive Original Equipment Manufacturer (OEM) sponsor for Trucking U, further solidifying their role in mentoring 24 select students. These students will gain valuable exposure to the trucking sector through this remarkable partnership, which aligns with Peterbilt’s vision of fostering educational growth and development.
“Peterbilt’s sponsorship of Trucking U reflects the company’s fundamental belief in the importance of education and development, empowering and positioning students to contribute to the future of trucking,” the release emphasized.
Participants in Trucking U will attend the upcoming ATA Management Conference and Exhibition in Nashville, TN, from October 12-15. Here, Peterbilt will showcase its cutting-edge lineup of trucks, featuring conventional and electric models like the Model 579EV, Model 589, and the last built Model 389. Students will have the chance to engage with Peterbilt’s innovations and connect with the company’s staff, gaining insights into the pivotal role of the trucking industry.
For more details on Trucking U, visit ATA Trucking U. To learn about Peterbilt’s diverse range of trucks, reach out to your local Peterbilt dealer or explore Peterbilt’s website.
Source: The Trucker
