
Book a Meeting With Our Team
Our Team in Attendance

Lori Furnell
Lori Furnell brings over 32 years of experience in the trucking industry. She is passionate about connecting with people in the industry and thrives on the fast-paced environment. Outside of work, Lori enjoys reading, traveling, and spending time with family and friends.

Keith Pollard
Keith brings 35 years of trucking industry experience. He values building long-lasting relationships and effective communication with clients and colleagues. Outside of work, Keith enjoys boating, fishing, hunting, traveling, and relaxing at the beach

Taylor Perdue
Taylor enjoys meeting new people and has a passion for activities such as golfing, hunting, and traveling. In addition to her role at Truck Drivers USA, she is a licensed professional counselor, reflecting her dedication to understanding and helping other

Katy Furnell
Katy leverages over five years of experience to create tailored solutions for clients. A Sherwood, Arkansas native and former National Cheerleading Champion, Katy enjoys baseball, football, and crafting in her free time.
Our Booth at the Conference
Booth Location
Visit us at booth #22 right outside the main doors, where you can learn more about how Truck Drivers USA and Driver.jobs are leveraging their massive driver community, as well as their long-time industry experience to bring you innovative solutions for all your recruitment and retention needs.
Exclusive Giveaways
We’re giving away a pair or RayBan Smart Glasses – allowing the winner to create their content in style!
Expert Advice
Our team will be available to answer your questions and provide personalized insights.


Giveaway Details
Rayban Smart Glasses
The Ray-Ban | Meta Wayfarer smart glasses combine iconic design with cutting-edge technology:
- 12 MP Camera & Audio: Capture high-quality photos/videos with immersive sound from custom open-ear speakers.
- Meta AI: Hands-free control with voice commands for translations, landmarks, and more.
- Easy Controls: Hyper-responsive touchpad and voice for calls, media, and content.
- Battery & Charging: 4-hour battery life, plus 8 recharges from the portable case.
- Meta View App: Edit and share content seamlessly.
How to Win
Set up an appointment with someone on our team during R&R to be entered to win. During your meeting, you’ll be given valuable, personalized insights – so you’re already a winner!
Our Featured Session
Workshop 3:
Content that Clicks
The Social Media Blueprint for Driver Recruiting
Social media isn’t just about posts and likes – it’s about creating a community that drivers trust and want to be a part of. Join us to learn which content types are winning drivers over, see how fleets are using social platforms to fill seats, and understand why drivers trust other drivers’ stories above all else. Melanie will share their experience with user-generated content and its impact on recruitment.
Speakers
- Lori Furnell, President, Truck Drivers USA
- Melanie Moore, Marketing Director, Ozark Motor Lines

Contact Us
For any inquiries on the event or to learn more about our services, please contact us at [email protected]
The 2025 Recruitment and Retention Conference is a must-attend for trucking industry professionals – especially those involved in marketing, branding, talent acquisition, and human resources. The event will feature insightful sessions, workshops, and networking opportunities and is designed to provide valuable information and strategies for navigation the ever-changing world of talent management in the trucking industry.