Truck show season just got more exciting. Shell Rotella has confirmed the dates and location for its 2026 SuperRigs event, and it is headed to one of the most iconic racing venues in the country.
The 44th annual Shell Rotella SuperRigs truck show and beauty contest will roll into Bristol Motor Speedway in Northeast Tennessee from June 25 through June 27, 2026. The track, known to many drivers as “The Last Great Colosseum,” hosted the Large Cars and Guitars show earlier this year and is gearing up to welcome some of the sharpest working trucks in North America.
SuperRigs is not just about polished paint and chrome. Organizers say the event is built to honor the dedication and pride that drivers put into their rigs and their careers. Each year, the show draws owner operators and fleet drivers from across the United States and Canada who want to show off their equipment, meet other drivers, and enjoy a weekend that celebrates the industry.
For 2026, drivers and spectators can expect:
• More than 25 thousand dollars in cash and prizes spread across more than 20 judging categories, including Best Chrome, Best Lights, and Best of Show
• Twelve drivers will be selected to appear in the 2027 Shell Rotella SuperRigs Calendar
• Family-friendly attractions, interactive exhibits, and weekend entertainment designed around trucking culture
The Bristol event will be the third year in a row that SuperRigs lands at a NASCAR track. Texas Motor Speedway hosted the show in 2024, and Atlanta Motor Speedway was home to the 2025 contest.
Kenny Ziglar’s 2007 Peterbilt 379, “Scrapin’ By,” took home the top honor at the 2025 SuperRigs. With Bristol on deck for 2026, many drivers are already planning upgrades and polishing sessions to get their rides competition-ready.
If you want to enter your truck, meet other drivers, or just take in the show, mark your calendar now. SuperRigs weekends are known for drawing big crowds, standout custom builds, and plenty of industry pride.
Sources: Overdrive and Shell Rotella
