Registration is now underway for one of the most recognized truck beauty competitions in the country, with Shell Rotella SuperRigs set to return for its 44th year.
This year’s event will take place June 25 through June 27 at Bristol Motor Speedway, a venue widely known as “The Last Great Colosseum.” The location is no stranger to large-scale events, hosting everything from major racing series to football matchups and concerts. It also features one of the largest outdoor center-hung four-sided video screens in the world, along with an on-site campground for attendees.
Those planning to enter will want to move quickly. Early registration gives participants access to a reserved parking space and the ability to choose a preferred judging time, according to event organizers.
Sign-ups will stay open until 4 p.m. Central on June 26, or until the field reaches its 125-truck limit, whichever comes first.
The competition continues to draw attention across the trucking world, known for highlighting both appearance and the work behind the wheel. According to a news release, SuperRigs remains one of the industry’s premier events, bringing together the best-looking and hardest-working trucks on the road.
Participants this year will be competing for more than just recognition. The event will award over $25,000 in cash and prizes across more than 20 categories, including the top honor of Best of Show.
In addition, 12 drivers will earn a spot in the 2027 Shell Rotella SuperRigs Calendar, a feature that has become a goal for many entrants over the years.
The event is open to the public and designed to be family-friendly, offering a chance for attendees to get up close with custom rigs and meet the people behind them.
Winners in each category will be selected by a panel of judges, while the Shell Rotella team will determine which trucks make it into the annual calendar.
With limited entry spots and added incentives for early sign-up, this year’s show is expected to fill quickly as anticipation builds for Bristol.
