In the dynamic world of trucking, staying ahead of industry trends is crucial for both drivers and fleets. The American Transportation Research Institute’s (ATRI) 19th annual Top Industry Issues report brings some encouraging news for truck drivers. For the second consecutive year, concerns about driver shortages have decreased, and there’s a 5% improvement in driver retention from 2022 to 2023.
The trucking industry is evolving rapidly, and workplaces need to adapt to create a healthy and productive environment for CDL-A drivers. One program leading the charge is the Best Fleets to Drive For initiative, spearheaded by Mark Murrell, president of CarriersEdge.
During the American Trucking Associations (ATA) Management Conference and Exhibition, Murrell highlighted key trends and best practices unveiled in the 2023 edition of the program. One notable trend is the rise of formal human resource policies and departments within fleets, marking a significant shift from the early days of the Best Fleets program.
Organizational expertise has played a pivotal role in the evolution of compensation and benefits, with a heightened focus on mental health. The onboarding process has also seen improvements, aiming to provide a superior initial experience for new hires. Health insurance probationary periods are losing appeal, making effective onboarding strategies essential.
A noteworthy approach comes from ACT, which partnered with a third-party firm to maintain contact with new drivers during their first six months. The goal is to implement strategies reflective of Best Fleets to Drive For scores, ensuring a positive onboarding experience.
While achieving recognition as a Best Fleet to Drive For is a significant milestone, it’s crucial for fleet leadership to review scores thoroughly. Jim Guthrie, Director of Operations at Prime Inc., emphasizes the importance of not only analyzing scores but paying close attention to feedback from respondents.
In an industry where drivers spend most of their day isolated in a truck cab, finding support can be challenging. ACT addressed this issue by bringing on board a life coach, providing emotional support and guidance for its employees. Phil Wilt, ACT President, emphasizes the goal of creating a family-like environment within the company.
The company’s life coach, Dre Carnegie, serves as a valuable resource for employees, offering advice, a sympathetic ear, or connecting them with expertise when needed. Carnegie’s role is part of an ongoing financial independence course, demonstrating a commitment to the well-being and development of ACT’s associates.
As the trucking industry continues to face challenges, initiatives like the Best Fleets to Drive For program and innovative support systems like ACT’s life coach contribute to building a resilient and thriving community within the trucking world.
Source: Commercial Carrier Journal
