This year’s event will take place June 25 through June 27 at Bristol Motor Speedway, a venue widely known as “The Last Great Colosseum.” The location is no stranger to large-scale events, hosting everything from major racing series to football matchups and concerts. It also features one of the largest outdoor center-hung four-sided video screens in the world, along with an on-site campground for attendees.

Those planning to enter will want to move quickly. Early registration gives participants access to a reserved parking space and the ability to choose a preferred judging time, according to event organizers.

Sign-ups will stay open until 4 p.m. Central on June 26, or until the field reaches its 125-truck limit, whichever comes first.

The competition continues to draw attention across the trucking world, known for highlighting both appearance and the work behind the wheel. According to a news release, SuperRigs remains one of the industry’s premier events, bringing together the best-looking and hardest-working trucks on the road.

Participants this year will be competing for more than just recognition. The event will award over $25,000 in cash and prizes across more than 20 categories, including the top honor of Best of Show.

In addition, 12 drivers will earn a spot in the 2027 Shell Rotella SuperRigs Calendar, a feature that has become a goal for many entrants over the years.

The event is open to the public and designed to be family-friendly, offering a chance for attendees to get up close with custom rigs and meet the people behind them.

Winners in each category will be selected by a panel of judges, while the Shell Rotella team will determine which trucks make it into the annual calendar.

With limited entry spots and added incentives for early sign-up, this year’s show is expected to fill quickly as anticipation builds for Bristol.

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