At the Truckload Carriers Association (TCA), the phrase raising the bar is often used when discussing safety, professionalism, profitability, and the reputation of trucking. But as TCA leadership points out, raising the bar also requires raising the floor. In other words, more carriers — especially those striving to operate responsibly- need access to the tools, knowledge, and community support that will help them succeed.
That’s the idea behind a new initiative from TCA. For a limited time, newly established motor carriers and private fleets can receive 75% off their first year of membership dues.
Why now
TCA explains that this opportunity is possible because the association is in a strong financial position, supported by sound leadership and the continued investment of long-term members. That stability has made it possible to launch a strategic program designed to expand membership, strengthen advocacy, and build a stronger future for the entire industry.
The association notes that this discount comes at a time when trucking is facing some of its toughest challenges — including lawsuit abuse, cargo theft, predatory regulation, and workforce shortages. Problems of this scale, TCA emphasizes, cannot be solved in isolation.
A collective lift
TCA believes that bringing more quality carriers into the fold benefits everyone. With additional members engaged, advocacy efforts grow stronger, benchmarking becomes sharper, and overall industry standards rise.
Importantly, the organization stresses that this initiative isn’t about chasing numbers. It’s about connecting with the carriers who are committed to doing things the right way but may not have had the opportunity to fully engage before.
What members gain
Carriers who take advantage of this initiative will have full access to TCA’s benefits right from the start, including:
- Industry-leading education and professional development
- Profitability benchmarking and peer groups through TPP
- Advocacy on Capitol Hill and with federal regulators
- Networking opportunities that build lasting business relationships
- Recognition programs that highlight safety, innovation, and driver excellence
This is not a limited or trial membership. It’s a full introduction to the TCA experience, built to bring more engaged carriers into the community and strengthen the truckload sector as a whole.
A call to action for current members
TCA stresses that this effort will only be as impactful as the momentum behind it. Members who have already benefited from TCA’s programs, training, and advocacy are encouraged to help spread the word. That could mean referring a carrier, mentoring a new member, or sharing the opportunity within their networks.
The association sees this as a rare opportunity to grow not only in size but in strength and substance. By welcoming more of the right carriers, the trucking community can continue raising standards and building a more unified industry voice.
Those interested in learning more can reach out to Erica Bledsoe, TCA’s Membership Engagement Manager, at 571-444-0314 or ebledsoe@truckload.org, or visit truckload.org.
Source: Commercial Carrier Journal
