With market pressure continuing across the truckload sector, the Truckload Carriers Association is adjusting its approach to encourage broader carrier participation at its annual convention. TCA announced it is offering discounted registration pricing for Truckload 2026, making the event more accessible to carriers of all sizes and experience levels.
Truckload 2026 will take place from February 28 through March 3 at the Gaylord Palms in Orlando. The new pricing applies to all carriers, regardless of TCA membership status.
Why TCA is changing the pricing model
TCA said the decision reflects the current operating environment and the need for carriers to have stronger access to education, peer discussion, and industry collaboration.
“Our industry continues to be plagued by uncertainty,” TCA said. “At moments like this, access to education, peer insight, and meaningful connections is more essential than ever. The philosophy is simple. The more carriers in the room, the stronger the conversations, the better the solutions, and the greater the value for everyone. That’s why TCA’s Officers have unanimously approved a reduced registration rate for all carriers, regardless of TCA member status, to attend TCA’s 2026 Annual Convention, taking place from Feb. 28 – March 3 at the Gaylord Palms in Orlando.”
The association emphasized that expanding participation strengthens discussions and leads to more practical outcomes for the truckload sector as a whole.
Flat rate registration for carriers
Under the updated structure, carriers can register for Truckload 2026 at a flat rate of $500. According to TCA, the reduced rate is designed to remove financial barriers that may have kept some fleets from attending in the past.
“We hope this $399 discount encourages new carriers to check out the meeting and that it allows our longtime attendees to bring new team members and strengthen their involvement in TCA,” TCA said.
For carriers considering professional development opportunities for operations leaders, safety managers, or executives, the reduced cost may allow broader internal participation.
Focus on collaboration across the truckload sector
TCA leadership framed the pricing change as part of a broader effort to strengthen industry collaboration during a challenging period.
“TCA has always believed that a stronger industry is built through collaboration,” said Jim Ward, TCA president. “By offering a $500 carrier rate for Truckload 2026, we’re removing barriers and reinforcing a simple truth: when carriers come together to learn, compare notes, and support one another, it lifts the entire truckload community.”
The association noted that creating space for carriers to share experiences and strategies is especially important as fleets navigate cost pressures, regulatory requirements, and shifting freight demand.
What carriers can expect at Truckload 2026?
Truckload 2026 will feature roundtable discussions focused on current industry challenges, educational sessions, and opportunities to connect with peers. The event also includes a keynote appearance by Jimmy Johnson and a live performance by Sugar Ray.
Carriers that have already registered will receive communication from TCA’s events team regarding the updated pricing.
For fleets evaluating where to invest time and resources in 2026, the discounted registration offers an opportunity to engage with industry peers and gain insight without the usual cost barrier.
Source: The Trucker
