Volvo Trucks North America has earned the prestigious Red Dot Award for its groundbreaking design of the all-new Volvo VNL, emphasizing the brand’s ability to merge aesthetics, innovation, and functionality in the trucking industry.
“When most people hear design, they think of automotive or fashion, not heavy-duty trucks. However, for our team, design plays a critical role in everything from fuel efficiency to driver comfort,” shared Brian Balicki, head of design at Volvo Trucks North America. “With the all-new Volvo VNL, we started with a blank sheet of paper and reimagined the truck from the ground up. The streamlined, wedge-shaped cab and dramatically sloped windshield are not just visually striking, they reduce aerodynamic drag and help deliver up to 10% better fuel efficiency compared to the legacy model. Inside, we transformed the driving environment and sleeper into a space that feels more like a home away from home.”
Cutting-edge redesign and features
Revealed in January 2024, the all-new Volvo VNL represents six years of intensive research and represents a complete rethinking of the long-haul truck. With a nearly 90% redesign from its predecessors, the truck offers enhanced productivity, safety, profitability, and sustainability, addressing the demands of the North American freight transport sector.
The Volvo VNL is visually distinguished by its dynamic lines, aerodynamic efficiency, and innovative wedge-shaped profile. Its curved windshield reduces drag, while the angled front grille, headlights, and intakes enhance both form and function. Volvo described this design as “a significant industry shift” that exemplifies its brand strengths.
Inside the cabin, driver-focused features fuel innovation. An all-new 24-volt electrical system hosts technologies like dynamic displays, a Camera Monitor System, inductive charging, and task/ambient lighting. Comfort is redefined with customizable cab configurations, upgraded materials, and amenities like versatile bunk setups and airline-inspired window shades designed to meet drivers’ needs.
Revolutionizing the driver experience
“The all-new Volvo VNL was designed to change everything for heavy-duty trucks, and we evaluated every detail of the driver experience from selecting materials that provide a premium look and feel to incorporating innovative safety features that help protect drivers in case of an accident,” remarked Peter Voorhoeve, president of Volvo Trucks North America. “Winning this prestigious design award validates the six years of dedication that went into transforming our flagship VNL model. We created a vehicle that not only connects with customers but also delivers exceptional performance and comfort.”
The design innovations are aimed at creating a driver experience that reflects their needs on the road, earning praise from drivers and the broader trucking industry along the way.
About the Red Dot Award
The Red Dot Design Award is a globally celebrated mark of recognition, honoring exceptional design across industries. Originating in Essen, Germany over 70 years ago, it spans 51 categories, including vehicles, electronics, household goods, and more. Winning the Red Dot Award reflects not only design excellence but also innovation and functionality.
The official award announcement will occur on July 8 at the Designers’ Night hosted at the Red Dot Design Museum in Essen.
Volvo Trucks continues to push industry boundaries, setting a new standard for functionality, comfort, and design with the Volvo VNL.
Source: The Trucker
Source: Volvo Trucks
