Truckload 2026 is shaping up to be a must-attend event for drivers, fleet owners, and logistics professionals. Bob Costello, chief economist and senior vice president at the American Trucking Associations, will give an economic update on Monday, March 2, at the TCA Annual Convention in Orlando, Florida.
“Join us Feb. 28 – March 3 at the Gaylord Palms in Orlando, Fla., for the truckload industry’s premier event,” TCA said. “From high-impact sessions like this to unmatched networking and celebration of our members, there’s no better place to prepare for the year ahead.”
Costello is widely regarded as one of the most reliable voices on trucking economics. His session will cover key topics like freight demand, rate trends, consumer spending, inflation pressures, and how global markets can impact U.S. trucking. Drivers and carriers attending will walk away with insights to help plan routes, negotiate rates, and make smarter decisions for 2026.
“Bob will unpack the trends shaping truckload in the year ahead,” TCA said. “From freight demand and rates to consumer spending, inflation pressures, and the broader global economy. His insights will help you anticipate challenges, identify opportunities, and align your strategy with the realities of today’s market.”
Truckload 2026 also promises entertainment and networking beyond the economic sessions. NFL legend Jimmy Johnson will give the keynote, while Sugar Ray will close out the event with a live performance. Attendees can combine industry learning with a chance to relax and connect with peers from across the country.
For truck drivers, small fleet operators, and dispatchers, sessions like Costello’s aren’t just numbers on a chart. They provide practical information that can affect pay, freight planning, and business decisions for the year ahead.
Source: The Trucker
Image: American Trucking Associations
