Mack Trucks has launched something super cool—a new tool called Truck Builder that lets you design your dream Mack truck from start to finish. It’s like putting together your ultimate ride, exactly how you want it.
What’s the Big Deal?
David Galbraith, the vice president global brand and marketing at Mack Trucks, puts it this way: “Our new Truck Builder isn’t just an upgrade – it’s a complete reimagining of how customers interact with our products. We’ve created an immersive, user-friendly experience that brings the excitement of building a Mack truck to life in new and unprecedented ways.”
Basically, this new platform isn’t just about a few tweaks here and there—it’s a full-on revamp. Whether you’re into the Mack Pinnacle, Granite, Anthem, MD Series, or their electric models like the MD Electric and LR Electric, this tool lets you customize every single part of your truck.
Check Out Your Custom Truck in 3D
One of the coolest things? You can see your truck in full 3D as you build it. Spin it around, zoom in on the details, and even peek inside. Want to change the color? You’ve got tons of options. Need to pick out specific parts for the body, powertrain, axles, suspension, or chassis? You’re in the driver’s seat.
You can also view your truck from all kinds of angles—360 degrees, studio view, you name it. It’s like having your truck right in front of you while you’re still designing it.
More Than Just Looks—It’s the Whole Package
But Mack didn’t stop at making your truck look good. They’ve built in options for financing, plus a connection to their Mack Connect fleet performance portal. So, while you’re putting your truck together, you can also check out loans, leases, and insurance to see what fits best.
“By incorporating these essential ownership aspects into Truck Builder, we’re providing customers with a truly comprehensive view of what it means to own a Mack truck,” Galbraith said. “This tool not only allows customers to design their ideal truck but also helps them envision how Mack supports their business long after the initial purchase.”
Keep Your Truck Running Smoothly
Truck Builder isn’t just about picking out parts—it also helps you keep track of your truck’s performance. With Mack Connect, you can see real-time data, track where your truck is, and get important diagnostics. It’s all about keeping your truck in top shape. Plus, you can explore warranty options and service contracts to make sure you’re covered down the road.
Once you’ve got your truck all designed, the platform connects you with a local Mack dealer to make it a reality. And if you ever want to tweak something later, no problem—you can save your design and come back to it whenever you want.
“Truck Builder is more than a configuration tool – it’s a gateway to the Mack experience,” says Galbraith. “It embodies our commitment to innovation and customer service, allowing potential buyers to explore and spec their ideal truck when convenient for them.”
Source: Mack Trucks
Image: Mack Trucks
