A recent survey from Conversion Interactive Agency has revealed significant changes in the job-seeking behavior of truck drivers. The survey found that 40% of truckers are actively seeking new driving opportunities, marking a notable increase from the previous fall survey, which showed 33.3% of drivers looking for new opportunities—a rise of nearly 7%. This is the highest percentage—and the largest increase—recorded since Conversion Interactive Agency and People. Data. Analytics (PDA) began tracking this metric. This uptick is crucial for carriers in making strategic decisions regarding recruitment, retention, and workforce management.
With a larger pool of potential recruits, innovation and technology have become essential for success. Tools like Conversion’s Lead Assist platform, which incorporates advanced AI automation, have significantly improved the speed and quality of job applications. Despite the ongoing freight recession, 54.9% of drivers remain optimistic about an imminent recovery. This figure is slightly down from 56.1% in the previous survey, indicating a subtle shift in sentiment. The survey also highlighted a significant challenge in adopting electric trucks, with 72.3% of drivers expressing negative sentiments due to concerns ranging from inadequate infrastructure to a lack of knowledge about these vehicles.
Nearly 40% of new truck drivers previously worked in warehousing, construction, or manufacturing. Truck driving often serves as a second or third career, with the average age of new entrants being 35. The trucking industry faces competition not just from other carriers but also from other sectors. As competing industries expand their job offerings, the challenge of recruiting and retaining drivers remains formidable.
These findings underscore the importance of adopting new technologies and crafting compelling recruitment messages. By emphasizing the stability and financial rewards of a career in truck driving, carriers can better position themselves to attract and retain talent.
Source: Conversion Interactive Agency & PDA’s Spring Driver Survey
