This Women’s History Month, we’re turning the spotlight on the incredible women at the heart of Truck Drivers USA, who are driving change and redefining what it means to lead in the trucking industry. These inspiring leaders bring innovation, dedication, and an unwavering commitment to improving the lives of drivers nationwide. Their work is more than just a job; it’s a mission to uplift the industry while creating real opportunities for drivers and industry professionals.
Meet Lori, a Visionary for Progress
With over 34 years of experience, Lori has dedicated her career to driving innovation in the trucking industry. From working with private and for-hire fleets to her pivotal role in business development within a Fortune 100 company, Lori has done it all. Today, she stands at the helm of a leading female-owned driver-lead generation company with a remarkable 80% female workforce. Her mission is clear—to enhance the trucking industry’s image and advocate for drivers nationwide.
Recent highlights from Lori’s career include building an online trucking community of over one million followers and creating content that reaches up to 50 million people monthly. She launched initiatives like Driver.jobs, which connects drivers with the right opportunities, and the Haul of Fame, which celebrates the unsung heroes of the industry. Lori also partnered with NFI’s SheDrives initiative to empower women in trucking and spearheaded the development of an innovative platform that matches drivers and companies based on tailored needs. Through her unwavering leadership, Lori is paving the way for the next generation of women in trucking.
Katy, the Advocate Every Driver Needs
Katy is all about putting drivers first. Her career began in driver retention, evolved into recruitment marketing, and now focuses on operations at Truck Drivers USA, where she ensures that every initiative, campaign, and message resonates with drivers. She’s instrumental in fostering the company’s driver-centric culture, where the well-being and needs of those on the road are always the top priority.
Katy has delivered significant results during her time at TDUSA, including leading the company’s driver-focused messaging and building critical backend processes for long-term growth. She also developed the company’s streamlined onboarding approach, making it one of the most efficient in the industry. Recently, she launched the Thank a Driver program, which honors the hard work of America’s drivers. Katy also dedicates her time to mentoring new associates, sharing her insight, and helping them grow into leaders in their own right. Her forward-thinking approach and empathy have made her a vital force in the trucking community.
Taylor, Building Bridges That Drive Change
Taylor’s background and family ties in the trucking industry uniquely position her to excel in her role at Truck Drivers USA. Originally trained as a licensed counselor, Taylor’s people-first skills have helped her cultivate meaningful relationships with clients, offering solutions beyond surface-level needs. For her, trucking isn’t just a career; it’s a network of individuals and communities she’s deeply passionate about serving.
Taylor’s commitment is reflected in her impressive track record, which includes earning Top Salesperson honors and holding the company’s highest client retention rate. She has also played a crucial role in connecting Truck Drivers USA with initiatives like Wreaths Across America, strengthening the bond between trucking and veteran communities. Beyond her professional accomplishments, Taylor actively mentors new sales team members, sharing strategies and encouraging growth. Her dedication to drivers, veterans, and women in trucking is evident in all that she does.
Championing Women Who Lead
The dedicated women of Truck Drivers USA are more than just leaders; they are innovative minds and compassionate mentors shaping the future of the trucking industry. Their dedication to drivers, passion for breaking barriers, and relentless pursuit of positive change have made a lasting impact on the industry.
This Women’s History Month, we celebrate Lori, Katy, Taylor, and all the women transforming the trucking landscape. Together, they’re not just leading today’s trucking workforce but building a future where the industry is more inclusive, innovative, and driver-focused than ever before.
