Operation Safe Driver Week is back, and once again, Bendix Commercial Vehicle Systems is standing behind efforts to create safer roads across North America. This annual initiative, led by the Commercial Vehicle Safety Alliance (CVSA), underscores the critical role of promoting responsible driving behaviors for both commercial and passenger vehicle operators.
Scheduled for July 13-19, this week-long observance is packed with educational campaigns, outreach, and enforcement efforts spanning the United States, Canada, and Mexico. It highlights the shared responsibility of drivers, fleet operators, and equipment manufacturers to foster safety and save lives.
Prioritizing the Human Element in Road Safety
Advancements in vehicle technology have transformed the transportation industry. However, as Nicole Oreskovic, vice president of sales and marketing at Bendix, emphasizes, some things remain unchanged.
“Having a well-trained, attentive driver in control of the vehicle is the most important factor in commercial vehicle safety,” Oreskovic states. She adds, “That’s why Bendix develops the technologies and educational tools that help drivers perform at their best – while reinforcing the fact that nothing replaces the responsibility and judgment of the person behind the wheel.”
This perspective reinforces Operation Safe Driver Week’s mission to inspire safe driving habits and raise awareness about behaviors like speeding, distracted driving, and improper seat belt usage.
The Urgency of Safer Roads
The statistics paint a sobering reality. According to the National Highway Traffic Safety Administration (NHTSA), large trucks were involved in around 536,424 police-reported crashes in the U.S. during 2022. These incidents caused approximately 160,608 injuries and claimed 5,936 lives. These numbers drive home the critical importance of cultivating safer habits and leveraging technology to reduce risks.
“Driving a commercial vehicle today means navigating some unpredictable roads, shifting traffic conditions, and constant distractions,” says TJ Thomas, Bendix’s director of marketing and customer solutions.
While advanced safety systems can make a meaningful difference during critical moments, Thomas clarifies they are not a replacement for the human driver. As he explains, “Bendix safety technologies complement safe driving practices. No commercial vehicle safety technology replaces a skilled, alert driver exercising safe driving techniques and proactive, comprehensive driver training. Responsibility for the safe operation of the vehicle remains with the driver at all times.”
Empowering Drivers Through Knowledge and Tools
Sophisticated safety systems such as Bendix Fusion and Bendix ESP (Electronic Stability Program) integrate advanced sensors and automated responses to reduce accident risks. However, for these tools to be effective, drivers need to fully understand their capabilities and limitations.
“That’s why Bendix places so much emphasis on education and awareness,” the company notes. Through resources like the “Truck Talk with Bendix” podcast and its popular YouTube channel, Bendix ensures drivers have access to in-depth training materials. These channels include the exclusive “Driver Insight Series,” which deepens understanding of technologies, offering tips on how to use them effectively in real-world scenarios.
Thomas encourages drivers to familiarize themselves with their vehicle’s operator’s manual. “Technologies like Fusion are tools to help drivers improve safety,” he states. “Drivers should always review the operator’s manual to understand what features are included, how they work, and their limitations. That understanding is essential to help build driver confidence as they better understand how ADAS complements safe driving practices.”
Additionally, Bendix supports fleet training programs with extensive resources, supplemental materials, and expert guidance. Their goal is to empower drivers with the skills and knowledge required to work in tandem with emerging technologies safely.
Supporting Vehicle Safety With Technician Training
Of course, ensuring vehicle safety isn’t solely about the driver’s behavior—it also involves maintaining commercial vehicles to the highest standards. Bendix offers robust technical support and training to help fleet maintenance teams stay ahead of evolving systems.
“With over two decades of expertise, Bendix Brake School remains one of the industry’s top hands-on training programs,” says Brian Screeton, manager of technical training and service at Bendix. “Whether through in-person classes, virtual modules, or interactive resources, we strive to educate technicians and assist fleets of all sizes.”
Accessible Resources for Maintenance Teams
Bendix’s efforts extend beyond the classroom, offering an expansive online platform for 24/7 learning. The Bendix On-Line Brake School now boasts over 200,000 registered users and includes more than 100 courses covering maintenance and safety system troubleshooting.
Additional resources are readily available through their centralized hub, B2Bendix.com. Here, technicians can access service manuals, installation guides, and custom training designed for fleet-specific needs. For on-demand technical clarification, the Bendix Tech Team hotline – 1-800-AIR-BRAKE (1-800-247-2725) – ensures professionals always have access to expert advice.
“Our goal has always been clear,” shares Screeton. “Providing safe vehicles starts with knowledgeable people. Whether it’s a two-truck fleet or a national operation, we’re here with technical insight and support that helps keep drivers – and everyone else on the road – safer.”
Working Toward Safer Roads, Together
Through its support of Operation Safe Driver Week and ongoing commitment to educational outreach, Bendix exemplifies the teamwork needed to make roadways safer. By combining advanced technology, comprehensive driver training, and robust vehicle maintenance programs, Bendix contributes to a shared vision of reduced roadway risks.
This week, as enforcement efforts across North America remind us of the stakes, there’s no better time to commit to safer driving habits, develop driver skills, and ensure our vehicles are in optimal condition. Together, we can make every road a safer one.
Image Source: Bendix
Source: The Trucker
