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Emphasizing Female Driver Safety OTR through Mobile Apps

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Emphasizing Female Driver Safety OTR through Mobile Apps
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Trucker Path has enhanced its transportation network application in a big way. The app now assists women in locating comfortable and secure truck stops. Truck Path partnered with the American Trucking Associations’ Women in Motion group for this enhancement,

Trucker Path’s original mobile app aided truck drivers in locating rest stops with all the necessary amenities. As the app has evolved, it’s expanded its offerings. The company is focused on comprehensively improving its services for women truck drivers, emphasizing facilities with good lighting, safe and secure bathrooms, and on-site personnel.

“Trucker Path was born to help drivers find truck stops – that was the very first functionality that we offered,” said Chris Oliver, Trucker Path’s chief marketing officer. “So, this just lined up perfectly.” This partnership aligns with the mission of Women in Motion, an initiative by the American Trucking Associations to promote and support the advancement of women in the trucking industry.

“This partnership between Women in Motion and Trucker Path is a way to address one of the persistent concerns women in trucking express — safety,” said Chris Spear, ATA president. He said that helping women drivers find truck parking facilities with safe and secure amenities, including well-lit parking, bathroom access, and on-site security, is essential in addressing a long-standing challenge in the industry.

The new feature on the mobile app allows users to indicate the various amenities a rest stop offers, including lighted parking, bathroom access, lounge areas with lighting, shower facilities with all-day access, laundry facilities with all-day access, around-the-clock maintenance, and on-site security.

“When we first had this conversation, it was like this is a perfect extension of what we already do,” said Oliver. Truck stops that get a checkmark in all seven of the amenities will be distinguished with the Women in Motion logo.

“This worked out perfectly because every dot on our map [is] a truck stop; we have details about that location,” said Oliver, as he expressed his confidence in this enhancement.

“We’re proud to announce this partnership here and are looking forward to continuing our important work to make the trucking industry safer and more inclusive,” said Sarah Rajtik, Women in Motion chairman.

 Source: Transport Topics

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